Are coffee pods better than k-cups or T-disc?

In some ways, coffee pods are indeed better than K-cups and T-disc. But it is actually the drawbacks of K-cups and T-disc that makes the pods better. 


K-cups and T-disc all have their patented technology which are their competitive advantage. However, it is also this technology that they want to protect that gives coffee pods the advantage.

K-cups technology is in the their cups and T-disc is in their code which Tassimo reads. These technology brews good cuppa, and gets them raving reviews.

Questions on how to make coffee without machine?

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Learn about the above brewing methods and more in our free coffee appreciation class

However, their coffee makers, Keurig or Tassimo can only used their own cups and disc.

So, unless you like their coffee very much, you would not choose these machines as you would be limited to their range of coffee.

Then, what about the pods? They started with limited range too, for example,the Senseo only able to use their own pods.

But as the single serve market matures, their system are no longer closed and their machines allows pods from other suppliers.

One good example would be the Timothy's pods. Their pods can be used with most single serve machines even previously closed system like Melitta One and Philips Senseo.

If it is just Timothy's pods, then we are not doing a very fair comparison, you still have the Millstone, Wolfgang Puck and even fair trade coffee from Green Mountain.

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In the past, when you purchase a Senseo or Melitta One, you probably get it because you enjoy their blend of coffee.

But now, with the ability to use other pods, you get better coffee experience simply by purchasing another supplier's coffee and enjoying a new blend.

Unfortunately, the option is still limited for keurig and Tassimo, each armed with only their K-cups and T-disc respectively. This might be the reason that although that coffee pods machine is still the market leader in the single serve coffee maker's market.

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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