In some ways, coffee pods are indeed better than K-cups and T-disc. But it is actually the drawbacks of K-cups and T-disc that makes the pods better.
K-cups and T-disc all have their patented technology which are their competitive advantage. However, it is also this technology that they want to protect that gives coffee pods the advantage.
K-cups technology is in the their cups and T-disc is in their code which Tassimo reads. These technology brews good cuppa, and gets them raving reviews.
What are the essential V60 Coffee Brewing tools?
How many grams of coffee for V60?
Learn about the above brewing methods and more in our free coffee appreciation class.
However, their coffee makers, Keurig or Tassimo can only used their own cups and disc.
So, unless you like their coffee very much, you would not choose these machines as you would be limited to their range of coffee.
Then, what about the pods? They started with limited range too, for example,the Senseo only able to use their own pods.
But as the single serve market matures, their system are no longer closed and their machines allows pods from other suppliers.
One good example would be the Timothy's pods. Their pods can be used with most single serve machines even previously closed system like Melitta One and Philips Senseo.
If it is just Timothy's pods, then we are not doing a very fair comparison, you still have the Millstone, Wolfgang Puck and even fair trade coffee from Green Mountain.
Enjoy $10 off your first purchase for Queen's Coffee when you buy at World Coffee Mart.
In the past, when you purchase a Senseo or Melitta One, you probably get it because you enjoy their blend of coffee.
But now, with the ability to use other pods, you get better coffee experience simply by purchasing another supplier's coffee and enjoying a new blend.
Unfortunately, the option is still limited for keurig and Tassimo, each armed with only their K-cups and T-disc respectively. This might be the reason that although that
coffee pods machine is still the market leader in the single serve coffee maker's market.
Learn more about coffee makers prior to making decision?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
(Promo Code for 75% off: GET75OFF). With full access to free market reports.
Learn more about the Coffee Shop Location Analysis event.
Starting a coffee shop?: Free Cafe Setup cost Calculator
How can coffee machine rental cost be so low or even free?
Many users vote these as the best office coffee machine.
This coffee survey show us what is the most popular coffee machine in the office.
They are the first and many users also vote them as the best office coffee service provider.
The 4 most popular Office Coffee Machines for your Pantry
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Feb 15, 23 10:33 PM
Feb 12, 23 10:25 PM
Feb 02, 23 08:27 PM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Why I stopped Selling Social Media?
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