Why cold brew coffee is getting popular?

Cold brew coffee seems to be a paradoxical phrase. Cold and brewing coffee do not seem to go together. 

cold-brew-coffee

However, there is a growing demand as well as a growing awareness of cold coffee is and what advantages the cold coffee making process might entail.

These advantages are not only linked to saving money, but also address specific health issues. In a time when people will think of a Delonghi coffee maker or any other coffee espresso machine when considering the purchase of a coffee maker, more and more people are considering and turning to this cold coffee making method and are purchasing cold coffee makers.

Some of the leading manufacturers are companies such as the Toddy coffee maker, the Hourglass cold coffee system and the Ronco coffee maker.


What is Cold Brew Coffee


These companies are successfully introducing cold coffee makers to the market. Whether you are using the Toddy coffee maker or not, the principle always remains the same.

The three ingredients required to make cold brew coffee are water, coffee grounds and time. The ultimate aim of the process is to make a coffee extract that one will then be able to measured portions of in a diluted form to make regular filter, iced coffee or any other coffee based beverages.

The great thing about the coffee extract is that it is able to be stored in a refrigerator for fourteen days. You only use what you need. The rest is saved for a next time.


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This means there is no wastage and you do not have to run a coffee roaster or a coffee maker every time you want a coffee. Using a measured portion of extract, you can make the coffee you want by using hot water or putting the diluted coffee extract into the microwave for heating.

This is why the cold coffee system makes economic sense. The fact that the coffee extract brewed is also better for your health owing to the lower acid content of the coffee merely adds to the weight of the argument in favor of the cold brew coffee making process.

The combination of these two factors are contributing to a growing popularity in the cold brew coffee making process. As simple, economical, healthier way to make coffee – no wonder it is becoming more and more popular.


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OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

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What Other Visitors Have Said

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