This claim is made by Senseo. Senseo which is owned by a Douwe Egberts is a coffee brewing system that has become a market leader.
The reason why it has become a market leader is three fold; firstly the use of coffee pods, secondly its good design and thirdly its ease of use.
All of these factors combine together to explain the popularity of Senseo and to reinforce its claim has a market leader.
The combination of the Senseo coffee maker and the Senseo coffee pods provides each coffee lover with the perfect answer to meet all of their coffee needs.
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Why are Senseo pods so popular?
Aside from the ease of use it has to be the fact that there is a considerable range of products on offer. Over and above that the Senseo coffee machines allow such devices as the coffee ducks to fit into their machine and allow the coffee lover to fill this device with the coffee of their choice.
What this means is that the coffee lovers can enjoy their favorite brand and make use of the Senseo good design. Whether you are an espresso lover and use the espresso pods or whether the simple coffee pod is enough to meet with your requirements, all of your needs can be satisfied through the use of the Senseo pods system.
Even if you are sensitive to caffeine, there is no reason why you cannot enjoy good coffee. The Senseo pods system caters for everyone’s taste.
Ultimately it is the ability given to every coffee lover to fine tune his or her coffee experience to suit his or her own coffee taste that makes the Senseo coffee maker and the Senseo pods system so popular and a market leader.
As long as the coffee is finally ground, then coffee product can be incorporated into the coffee pod system and can be enjoyed as a fine coffee experience.
Even if a coffee lover changes his mind about his favorite brand, the coffee experience can be maintained.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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Learn more about the Coffee Shop Location Analysis event.
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Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook