Free Restaurant Research Report with TP & SMCCI Market Outlook

Enjoy a complete 39 papers in-depth free restaurant research report (Singapore) valued at $495 when you signed up for the upcoming workshop. See the signup information below for the  limited 75% discount passes. 

(Promo Code for 75% off: GET75OFF - while stock lasts.)

Why bother with restaurant research?

The failure rate in the restaurant industry is approximately 70%, which means for every 10 restaurants that start, 7 will close down in the first year. And this industry statistic applies to high-end fine dining restaurants, restaurant chains and even food trucks. The reason is the lack of information about the target market, leading to ineffective restaurant marketing.

The report gives context to marketing research restaurant examples (advertising and promotion) that you have seen quick service restaurants launching and their effectiveness, thereby giving you insights into structuring your marketing. 

how to sell food online workshop

Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports

Learn more about this Selling Food Online workshop

What is inside this report?

The restaurant research report covers: 


  • GDP growth in Singapore 2021, by industry
  • GDP of food and beverage services Singapore 2012-2021
  • Food and beverage services index in Singapore 2021, by establishment type 
  • Market value of food services in Singapore 2018, by sub sector 
  • Number of food and beverage establishments Singapore 2011-2020
  • Number of people employed in accommodation and food services Singapore 2012-2021


  • Operating receipts of restaurants in Singapore 2010-2019
  • Operating expenditure of restaurants in Singapore 2010-2019
  • Restaurant services index in Singapore 2013-2020
  • Number of restaurants in Singapore 2010-2019
  • Real restaurants & hotels consumer spending forecast in Singapore 2010-2025

Quick Service restaurants 

  • Income earned from business operations by fast food outlets in Singapore 2011-2020
  • Operating expenditure of fast food outlets in Singapore 2010-2019
  • Operating surplus of fast food outlets in Singapore 2011-2020
  • Fast food outlets services index in Singapore 2013-2020
  • Number of fast food outlets in Singapore 2010-2019

Food Delivery 

  • Revenue of online food delivery in Singapore 2017-2025
  • Users of online food delivery in Singapore 2017-2025
  • Online food delivery penetration rate in Singapore 2017-2025
  • GMV distribution of food delivery applications Singapore 2020
  • Average fee ratio of leading food delivery apps in Singapore 2021
  • Average delivery fees of leading food delivery apps in Singapore 2021, by promotion

Consumer Behaviour 

  • Dining-out habits Singapore 2020 by dietary preferences
  • Distribution of visitors to restaurants in Singapore 2020 by eating habits
  • Frequency of using food delivery apps in Singapore 2021
  • Most used food delivery apps Singapore 2021
  • Amount spent per food delivery app order Singapore 2021

Impact of COVID-19 

  • YoY change in food and beverage sales during COVID-19 Singapore 2020
  • Year-on-year change in food service retail sales in Singapore 2020, by scenario
  • Food and beverage sales growth during COVID-19 Singapore 2020, by sales channels

If you will like to know more about the workshop you will need to sign up to enjoy this complimentary restaurant research report, click on the link to learn more and sign up. 

(Promo Code for 75% off: GET75OFF - while stock lasts.)

About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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