In times gone by, the espresso lover would have had to consider the purchase of an espresso coffee machine (the range of complexity of the espresso coffee makers and their prices is quite large) as well as the purchase and storage of espresso coffee beans.
The beans need to be finely ground and the espresso machine needs to be properly maintained in order for the espresso lover to have any chance of having a halfway good espresso.
The choice of espresso would be restricted to the choice of espresso coffee beans that the coffee lover has purchased. However, with the advent of the coffee pods a whole new world has dawned in the enjoyment of espresso.
Learn about the above methods and more in our free Coffee Workshop in Singapore
The espresso pods that are designed for the pod coffee machine allow for a whole range of experiences and choices similar to having your own coffee shop at home.
There are a number of coffee machine manufacturers who have developed systems capable of using the espresso pods. Keurig has its K-Cup system, Braun has introduced its Tassimo machines and Melitta has its “One” system.
At the top of the pile would be the Nespresso system from Nestle. The Nespresso espresso coffee pods system is dedicated to providing the best espresso on demand.
Many of the other single serve systems have a greater range of coffee pods and tea pods available for use in their systems.
However, Nespresso has focused specifically of the espresso pods as their niche in the espresso market.
Their range of Special Club and Limited Edition espresso coffee pods are designed to stretch the range of espresso experiences for the coffee lover by sourcing espresso coffee beans from some of the most exotic locations from across the world.
Even the “normal” range of espresso pods on offer by the Nespresso espresso systems cover a wide range of espresso tastes. From full bodied all the way through to decaffeinated; the full range of espresso coffee experiences is there.
The great thing about the espresso pods is that you are able to “experiment your way across the world of coffee” without having to purchase expensive espresso beans every time.
By obtaining an assortment of espresso pods one is able to “visit” a different “coffee place” with every cup of espresso one enjoys.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook