OCM F&B Consulting services are provided by industry experts (industry practitioners, lecturers, researchers, business owners) that not only have decades of operational experience, they are qualified enough to be holding master classes (E.g. Food Hotel Asia), international F&B consulting experience and ability to run nationwide campaign.
Why choose OCM as Your F&B marketing agency?
We are experienced in the domain and have the required expertise in this area. Below, you will find a variety of case studies (our clients), events, workshops that we have conducted. When you select an agency to grow your business, you want a team with both the domain knowledge and the required skills sets.
Our team are experienced in this industry, and they have conducted Master Classes in Food Hotel Asia, created food and beverage curriculum for tertiary institutions and through institutions such as Temasek Polytechnic trained companies such as Timbre, Marriott, Select Catering, Ascott Group etc.
Our team have created not only campaigns for clients, but nationwide campaign such as National Coffee Movement (Singapore Coffee Day), we have guides published and was at that time, distributed at all Singapore Tourism Board Information counters.
We have created and utilised technology such as Augmented Reality, RPA to better the marketing of our clients.
And our team have also created numerous curriculum and also teach in marketing-related institutions, e.g. expert speakers for Avado (Google Squared Online). Through institutions such as ITE and Temasek Polytechnic, our team members trained companies such as SIA, DNATA, Enterprise Singapore etc.
Now that you are on this page, we hope to value add to you. In the section below, we identified areas essential for food and beverage business growth, together with some past case studies (OCM customers) of what we have done, check it out. And if you want to have a chat with us, drop us a message to schedule a meeting or book us for a consultation immediately below.
The hardest and most critical part of any food and beverage business is looking for the customers. We look forward to working with you to identify your target customers and position your products in front of them.
In-depth Customised Research: Contact us for customised reports and have a consultation on gaps you can capitalise on from each customised report.
Click on the calendar to allow us to assist you to find your audience. Or, scroll down and drop us a message to have a free consultation (limited availability).
Finding customers and building the base is the key to a thriving F&B business. Analytics and data is key to better performance. Have a session with our digital consultant that is also the expert speaker for Google Squared Program and lectures in a tertiary institution.
What we have done on F&B Analytics: Analytic Sharing Session with Hard Rock Cafe Chain.
How to run your restaurant in accordance with regulatory requirements (such as SFA) and yet optimise its profitability. Our F&B consultants are not only familiar with the regulatory requirements, but also trained food hygiene assessors.
What we have done on food and beverage operation: Food Hotel Asia Master Class on Food Automation
When it comes to marketing, you need a consultant that can advise you on reaching the right target audience with a good conversion to customers. It requires the ability to plan, coordinate and execute. Our consultants have run large scale events, involving technology such as Augmented Reality, with many F&B outlets.
What we have done on F&B marketing: National Coffee Day in Singapore
Drop us a message below for a free email consultation or book an appointment via this link: F&B consultation appointment. We look forward to value adding to your food and beverage business.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To properly advise our clients, we do not just read about the latest technique, we create hypotheses and tested them on our platform to better advise our clients.
Social Media Test Case (how we get engagement and followers): Instagram Marketing for F&B
Free Weekly Reports on the Food Delivery Platforms: Weekly Online Food Delivery Reports