So why is coffee from Green Mountain good? To answer this question, we should look at the source, which is the Green Mountain Coffee Roaster or GMCR.
The History of GMCR
“In the beautiful mountains of Vermont, where time is measured more by change of seasons than the tick of a clock, and where a faster way of doing things is not always a better way, you’ll find the home of GMCR.
At GMCR, we are dedicated to providing the richest aroma and flavor, and the highest quality coffee experience. We travel the globe to purchase the finest coffees, batch roast them to peak flavor, and vacuum package them fresh for your enjoyment.” -
(source: From the GMCR Official Website)
Learn about these brewing methods and more in our free coffee brewing course.
GMCR was founded in 1981, as a small café in a rural area of Vermont and roasted and served coffee right on the premises.
The quality of the roasts was so good, that its popularity spread beyond the boundaries of the café and into neighboring inns and restaurants.
Demand quickly increased, and these neighboring inns and restaurants were asking GMCR to supply them with its high quality signature blends.
While the small café in Vermont, where Green Mountain Coffee Roasters started its humble beginnings, is officially closed, the company is now based in its headquarters in Waterbury, Vermont.
In just a couple of decades after its founding, GMCR has become one of the leading coffee roasters in the world.
Today, GMCR supplies over hundreds of varieties of coffee blends and roasts, including hundreds of varieties of K Cups in coffee, tea, and hot chocolate for Keurig Single Cup Coffee Brewers.
So why is Coffee from Green Mountain Good?
This question can be answered by one word --- quality. GMCR ensures that it provides top quality beans, and stays true to its goal of bringing you the best coffee experience possible.
From its founding in 1981, it has been roasting the finest Arabica beans grown from various coffee-growing communities around the world, and creating award-winning blends that delight the senses. Green Mountain Coffee will remain one of the world’s leading coffee roasters for decades to come.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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Learn more about the Coffee Shop Location Analysis event.
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook