F&B | FMCG Research | Food Services Information

Market | Brand Sentiment Study 

Learn about how your brand is performing on social media as compared to another brand. Listen to positive chatter about brands and how to incorporate it into your own. Monitor competitor’s brands to better your own branding and marketing. 

Learn about Starbucks online chatter, the who and what people are chatting about Starbucks. Or Contact us for a free sentiment sample report. 

OCM Recommends

Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports. 

Learn more about this Selling Food Online workshop. 

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Location Attractiveness Report 

As competition heats up, setting up shop in a prime location does not guarantee good or even decent sales. In the location attractiveness report, we study the 3 components on your potential locations to help you better assess the risk-benefits ratio. 

Location Attractiveness Index

Why location alone does not work anymore

Contact us to learn about the government funding available

Capability insights study 

Do you have a benchmark on the maximum output you can achieve per square foot, per hour, per dollar invested? With this capability insights study, one will be able to do identify and enhance the revenue model for better top and bottom line. 

Contact us for a free coffee study (over 12 months period covering different countries) and Singapore retail report. 

Other Programs 

Speaking Engagement 

Ebenezer Heng delivers keynotes on F&B, FMCG and digital trend and insights regularly in various seminars and platforms. Feel free to contact us for keynote, master classes, and seminars on relevant topics 

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

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1. Why People Buy Coffee From Cafe?

   May 12, 23 12:11 AM

   
   Learn more about the buying decisions on why people buy expensive coffee from cafe that does not save them time nor money.

   Read More

2. How to choose a coffee machine?

   May 09, 23 01:55 AM

   
   How to choose a coffee machine based on a set of variables that shows the popularity of the brand rather than a person views is more accurate and better.

   Read More

3. Who Goes to Coffee Shops and What Coffee Drinks Do They Buy?

   May 02, 23 04:43 AM

   
   Learning who goes to coffee shops helps you find the right customers, the paying coffee drinkers who buy more cups of coffee, boosting your coffee sales.

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

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