The free restaurant marketing solutions in Singapore** is in response to the question of what are the marketing strategies of a restaurant that we can do without breaking the bank (we have compiled a list in our restaurant marketing guide).
Before moving on to the free restaurant marketing solutions, let's look at the marketing strategies for a restaurant (in fact any F&B).
**While the food and beverage marketing ideas shown here originated from Singapore, we believe it is applicable anywhere in the world (especially S.E.Asia countries such as Malaysia, Philippines).
What are the marketing strategies of a restaurant?
It gets very confusing with many articles and tutorials touting a lot of different food and beverage marketing strategies, but it is important to just take note of one single variable - the customer.
No matter what you do, always keep your customer in mind. And getting to know your customers and where they are (environment) is key, thus, the very first thing that you want to do before embarking on any restaurant marketing plan is to delve into the food and beverage data analytics.
Below are some free resources (webinars and tools) for you to gain a better insight into your potential customers. Or, drop us a message on to build a customised insight about your food and beverage business.
Sign up: Latest food and beverage analytics training
More info: Food and beverage industry market research
Free access to generate and download food and beverage data analytics on:
Access this platform (Free) | this is the platform that we use to generate all the reports
With a better understanding of your food and beverage business environment, you need to take note of the 4 important things to do for any restaurant or F&B marketing:
You first need to know, who are your customers. And this is something you (the owner) together with your team needs to first come out with. Use Jobs theory (JTBD) to discover your target market. Below are some articles/videos that we have done (some are done by tertiary students).
Once you know your target market, it is time to test the profitability of this market, e.g. how much are they willing to spend, what do they like to eat etc.
Your hypothesis is served via a campaign (feel free to browse the 3 solutions below or drop us a message to have a chat on other campaigns that we have done).
And for any campaign, content is key. Check out why we think F&B should engage in restaurant video marketing.
If your campaign is successful, scale it up (or if it is a menu item, make a plan to bring it back), and if it is not successful, pivot away before incurring more losses.
The above involves planning and a mindset that your plan will fail. If you execute all campaigns in the mindset to test it, and sometimes it works scale-up, sometimes it would not (pivot), you will tune your resources accordingly and we believe this will lead to a more sustainable marketing strategy.
The 3 Free Restaurant Marketing Solutions in Singapore are:
Additional case study: Using chatbot for your digital marketing
There are many restaurant marketing solutions, we picked these three because the solutions are free for F&B owners, they are easy to implement and it is sustainable.
In any F&B marketing campaign, you will need to look into:
And in the promotion and marketing examples below, you will not only be able to learn the various case studies (all are designed and implemented by OCM) but has the opportunities to utilise these 3 solutions for your own cafes or restaurants.
1. Free Solutions for your cafes, hotels’ coffee shops or restaurants: Getting Free Product Sponsorship
No matter what unique restaurant promotion ideas you are running, to drive traffic to your F&B outlet, you will need a prize. And usually, it comes from the food and beverage outlet, in the form of food and beverage vouchers. This is a cost.
So, if a company is willing to sponsor the prizes that you are giving out, not only are you able to cut down the cost of your campaign, you can have a longer campaign to reach more of your targeted consumers.
For example, Gift Of Coffees ran for 18 months, driving traffic to the various outlets on a daily basis.
Learn more about this F&B marketing in Singapore: 5 steps to get Free Product Sponsorship or drop us a message inside to enjoy a free cross channel collaboration opportunities. We will match at least 1 sponsor for you to start start your online or offline branding ideas.
2. Free Solutions for your cafes, hotels’ coffee shops or restaurants: Augmented Reality
Simply because your F&B outlet is serving at a physical location, you will definitely use some these offline marketing ideas for the restaurant:
While it is still effective in drawing in the traffic and hyping up the awareness, with so many malls launching different campaigns, it is getting more competitive. And that is the reason why we recommend that your F&B outlet to consider using Augmented Reality as part of your marketing mix.
For example, this food court chain in the eastern part of Singapore launched and drive traffic to their food court without any incurring any cost.
It used to be a high 4 figure to do any AR activity in Singapore. Now, simply by signing up for a augmented reality workshop in Temasek Polytechnic, you get to launch your augmented reality campaign free of charge. Or, you can drop us a message below to check how to get started.
3. Free Solutions for your cafes, hotels’ coffee shops or restaurants: How to market a food product online (free).
You have read many articles and testimonials touting the effectiveness of using social media to market food and beverage.
In the article, we will bring you through step by step on how by just using content, we grew an Instagram account (IG) from 0 to currently tracking more than 13 000 followers (in 6 months) and enjoying thousands of views and engagements.
Read and watch how we do it in this article: How to market a food product online.
Additional Case Study: Chatbot as a food and beverage marketing solution.
Any cafes, restaurants or even coffee shops will have their own social media accounts. This is because F&B owners see digital marketing for restaurant as a priority. And we believe this is true, as most of us spend 8-10 hours with our mobile devices and social media accounts.
But, when you executed digital marketing for your F&B outlet, you will need a sizeable community, that is looking for your products and services.
The 3rd free solutions is the use of OCM food and beverage chatbot platform.
Launched in 2017, OCM F&B Chatbot has a community of more than 12 000 food and beverage enthusiasts. And this community interacts with the bot on a daily basis looking for food and beverage deals.
For example, the GOC campaign that has been running for more than 8 months that is used by brands such as SaladStop!, O'Coffee Club, M Social, M Studio and more is powered by this chatbot.
The video below feature both AR and Chatbot used by Quorn in NTUC Supermarket. For more information about this marketing tactics for restaurants.
You can learn more about this F&B chatbot through the SkillsFuture Class (currently SkillsFuture marketing chatbot classes at both ITE and Temasek Polytechnic are using OCM Chatbot).
If you will like to know more about of the marketing solutions, drop us a message below.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).