Enjoy: Free Coffee near you (Free Coffee in Cafe/F&B)
Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)
Popular: Augmented Reality Class | SkillsFuture | Temasek Polytechnic
This is a follow up on the “Trouble at the Top of the Food Chain” article from Straits Times Singapore.
In the article, the public has the perception that bloggers and reviewers are dishing out good reviews in order to earn their keep. My thought is, it could be the "cafes’ fault" to start with.
My observation is: Singapore Cafes are set up to cater to the blogging and social media habits of consumers, rather than the actual consumption.
You had probably heard of terms such as “instagrammable worthy food”, “food looks so pretty but taste is so-so”. The fact is, most cafes are set up to awe the consumer.
It is themed, chic with trendy and hip music playing in the background. Sure, now and then you will hear about the food and occasionally someone will say good stuff about the coffee, but the latter is rare as compared to people raving about the ambience and desserts.
Unlike the coffee culture in Melbourne, Brisbane or Seattle, Singaporeans are generally not looking for great coffee, they are looking for cafes with interesting concepts and maybe nice and pretty desserts rather than delicious main meals.
So when the reviewers are there, with the entire cafe set up to score social media brownie points, how bad can the reviews be?
Cafes will usually have no problem doing brisk business in their first 6 months. As bloggers need to continuously update their content, they look forward to hunting down and featuring the latest cafes in town.
The testing of cafés’ business model comes after the novelty wears off and it is no longer a new cafe.
Do they have the right value proposition to keep customers coming back? In layman term: regular customers. Now, regulars are the folks that pays most of cafes' bills and the extra profits are from attracting new customers.
But then, they will only come if there is a good reason for them to visit the “old” cafe.
Personally, I think the online reviews are great in helping to promote the cafes and they helped the cafes to generate enough revenue for the first couple of months.
Cafes should think about leveraging on this publicity to shout out their USP (unique selling proposition) to grow their customer base. And also to establish their value offering A.K.A “why should people patronize your cafe”.
About the Author:
Ebenezer Heng runs a community that reaches out to 0.5 million people daily (Oncoffeemakers.com’s digital assets). Lectures in a Singapore Tertiary Institution and advises digital marketing for organisations such as Chinese Chamber of Commerce, National Sports Association, Constituencies.
OCM was started in 2007, focusing first on coffee machines, then marketing for F&B outlets, subsequently training and consultation.
OCM’s Chatbot for the F&B industry is used in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
OCM’s Augmented Reality Apps - ePrism is also the only AR apps used in the SkillsFuture framework in both Temasek Polytechnic and ITE College East. Learn More about OCM
Click Games to play on Zoom Meeting to run your own AR game and start injecting more fun for your video conferencing. Works for online meeting on Microsoft Teams, Google Meet too.
Contact us for the free content to customised your own Augmented Reality Game for your online meeting.
Jul 06, 20 04:22 AM
OCM Coffee Maker Ratings System + What coffee maker ratings or coffee maker reviews is "truer" than the story of people using it?
Jul 01, 20 05:26 AM
About This Coffee Roaster: Paksong coffee is unique in that they also own their own specialty coffee farm in the Paksong Highlands of Laos. The beans
Jun 25, 20 08:18 PM
About This Coffee Roaster: Sarnies coffee started out as an Aussie style cafe in Singapore, and shot to fame not long after in the Singapore cafe scene
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: Augmented Reality Workshop