Espresso coffee is a simple thing if you just order as it is, in any of gourmet coffee shops. But it gets abit complicated when you want to have some variety, like maybe an americano or a cafe mocha?
What are all these? Are they still espresso coffee? Yes, they are the same, in fact, they are merely a spin off from espresso. We would give a short brief on the type of gourmet coffees that people are ordering and invite you to submit coffees, which are not listed here (and we know for a fact, that there are a plenty).
This is because, we are in the process of compiling a comprehensive guide on espresso coffee and with your input, this book could only get better. For this information, I would also shared my thoughts on how to get free coffee, by sending you this ebook on the tips and tricks on how to get free coffee, I know that you would definitely find it very useful.
Having said so many things, do you know what is an espresso? It is a coffee that is intensified and produced by coordinating factors that includes the blend, the roast, the grind, the temperature, the pressure, the time and of course the brewing method.
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The end result is, it has more of everything that your usual coffee has, more aroma, more body and more taste.
Lets learned about some of the coffee shops ordering terms that you have heard but are clueless about. If you heard of people ordering Americano, they are going to get 6 ounce of espresso diluted with water.
Have you heard of breve before? Well, breve is made with steam half and half, instead of using milk. So, you would get your breve latte, breve mocha and breve cappuccino.
Another few things that you would hear always being ordered are cafe au lait, cafe mocha and ristretto (of course, cappuccino too, but plenty has been covered in another article, so would not dwell on it), so what are they?
Cafe au lait is simply coffee with milk, another way to call it is caffe latte. Cafe mocha instead of coffee with milk is coffee with chocolate. They are brewed using either cocoa powder or chocolate syrup, usually added at the beginning of preparing the coffee.
Then, if you are ever inside a cafe or coffee shop, you would definitely have heard of ristretto. This is an espresso that is made with less amount of water. So, it is an espresso coffee that is purposely being pulled "short". In fact, at times it is also known as a "short pull" espresso.
Yes, this is not a complete guide to the coffee and espresso glossary that we intend to come out with, and hence, we would look forward to your contribution to any other coffee and espresso terminology...
Oh, if you want to look for info about coffee, coffee makers, as well as coffee maker reviews, you can check out www.coffeefun.com, they have pretty comprehensive information...
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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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