From having to fill water reservoir, measure, fill and tamp coffee grounds in a portafilter the making of an espresso coffee is as simple as inserting your favorite gourmet coffee pods into you pod coffee maker and pushing a button.
Generally, in about a minute you have a cup of your favorite espresso. Whether you are a fan of Senseo pods, of K-cups or T-discs; each coffee house provides a range of coffees which will suite every ones taste.
But what about tea pods? Similarly to coffee, the making of tea usually would involve the immersion of leaves in hot water for a particular amount of time after which the resultant brew could be consumed.
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The strength of tea depends on the amount of time the tea has to “draw”, i.e. for the hot water to extract the tea flavor and aroma from the tea leaves.
Can this procedure be imitated in a pod coffee maker through the use of tea pods?
Given the range of pods for tea that is available on the market, the manufacturers of those pods must be confident of being able to produce a tea experience comparable to the tea brewed the traditional way.
All the tea houses are marketing pods of their traditional brands as well as interesting new flavored teas.
Given the pod concept, it has become easier to mix teas and fruits to create interesting new experiences.
The coffee houses have also added many teas to their single serve pod ranges. The use of a pod coffee maker to make tea would raise the issue of whether dedicated coffee technology can be applied to make good tea.
The pod coffee maker by Keurig will allow for the manual selection of a cup size after inserting a tea K-cup.
The amount of control the tea maker can exercise over the final tea product appears to be limited.
The Tassimo range of pod coffee maker has the ability to read a bar code imprinted on the t-disc. This bar code will allow the Tassimo to recognize the product as well as read which the specific brewing requirement of that product is.
The Tassimo can then adjust the procedure accordingly. To me this means the machine is able to distinguish between making tea and making coffee.
It follows that the chances of a better tea resulting from the t-disc seems to be higher than with any of the other tea pods that are available.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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