Cappuccino was mentioned many time throughout this site, I spoke indepth on this espresso related drink and how it is now easier to make this drink. In fact, one can even get them from vending machines or 7 eleven. But, would you be getting the same standard of drinks from Starbucks versus 7 eleven?
**Check out the link to read other articles on this gourmet coffee
Before moving on towards that direction, how does one defines cappuccino? This gourmet coffee has its origin from Italy and was first invented in 1901 by Lugi Bezzera, the man responsible for the first espresso coffee machine.
Cappuccino was slower in gaining popularity compared to espresso which was an instant hit following the high adoption of espresso machines in the many coffee shops around Europe. This foamy espresso drink only became popular after world war 2 and after the war, this drink was spread throughout Europe, Australia, South Africa and South America.
The interesting thing is cappuccino did not become popular in US until the 1990's when coffee chains start to sprout and spread throughout US. These coffee chains also changed the way this gourmet coffee is being drunk.
This foamy espresso drink was originally meant to be drunk as a breakfast drink, in fact, until now, Italians seldom drink cappuccino with any meals other than breakfast. But, with starbucks offering it throughout the day, you get folks from US or Asia drinking it from morning to late at night.
In fact, there are research to show that most people are having it as a night drink and there might be a reason for it. Cappuccino with its froth on top of the coffee, is able to keep this gourmet coffee longer than all other coffees, making this a welcoming beverage for folks that are looking for something that can be warm longer in the chilly evenings.
Now, until here, what we are talking about are cappuccino that you would find in Starbucks and most of the coffee chains. These are the places where they have baristas that would brew for you this frothy gourmet coffee according to the 1/3 espresso, 1/3 milk and 1/3 froth. But, what about those one can get from the convenience stores, like 7 eleven?
7 eleven usually served its coffee and all gourmet coffee from table top vending machines. All the gourmet coffee are produced in a high speed cyclonic mixing chamber, mixed inside the whipping chamber together carefully regulated heated water and then its is dispensed as a cappuccino, lattes or your favorite coffee drink.
Learn more about these methods at the free coffee courses online.
The coffee that produces these drinks are freeze dried or granules that are produced from big names manufacturers like Nescafe and although millions of dollars have been spent on making this drink as close to the original, it is not the same.
So, cappuccino from Starbucks and 7 eleven are different, but think of it this way, at 3 am on a winter morning, that cappuccino from any convenience stores would still warm you up right? Starbucks does not open until few hours later, so can you wait?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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