espresso needs. This sounds like a bold statement to make of an online store that offers its clients everything from cookie cutters through barbeque sets to bar accessories.
So what does the FoxRun Craftsman online store have to offer the coffee lover?
Unfortunately, form a coffee lovers point of view, their selection of coffee accessories have been “contaminated” by a variety of tea pots and tea accessories.
Nevertheless, in amongst this you can find cappuccino stencils, manual coffee grinders, stainless steel coffee scoops and stainless steel frothing pitchers.
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All of these FoxRun Craftsman products come with their quality assurance that is not to be taken lightly. The selection of barista tools is, admittedly, not necessarily comprehensive.
But, what you need can be sourced and ordered for you. Of course whilst you are there it might be of use to look at all the other categories of products on offer.
Some of the selections, such as the kitchen gadget selection is pretty comprehensive. The same applies to the utility section. This section also contains a large range of FoxRun Craftsman parts that can be ordered online.
There are more than two hundred cookie cutters from which to choose from. That is an extensive range of choice! However the barista accessories that are on offer do not necessarily represent the definitive range.
The basics are there and the quality of goods are assured. The frothing pitcher, which is offered in two sizes: a twenty ounce pitcher and a thirteen ounce pitcher are made of 18/8 stainless steel. This is a good quality of stainless steel.
Then there is the manual coffee grinders that come in a variety of designs. They range from a light wood design through to a stainless steel design.
They all make use of a traditional grinding mechanism to produce coffee grounds from freshly roasted coffee beans. All of these products can be ordered online.
Given that the FoxRun concept is aimed at the wholesale trade potential consumers should be alert to the volume of items they might be purchasing.
Some of the items are sold in multiple qualities which is perhaps not necessarily what a customer in a domestic context might be looking for.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
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