Espresso coffee powder taste better from the “backyard” company

To some, espresso coffee powder might not be the real thing, but having the largest market share in the coffee industry means that a lot of coffee drinkers actually go for this form of coffee solution.

Not everybody might have the time to wait for an espresso machine to do its thing – even if the term “espresso” is derived from the Italian concept of quick.

Espresso machines are designed to be quick. They produce espresso by forcing hot water or steam through a portion of espresso coffee grounds in less than half a minute and there by produce the espresso.

However, the espresso coffee machine needs to be set properly and if it has been used before it needs to be cleaned properly before the next shot of espresso can be brewed.

For those in a hurry, a water boiler or kettle and espresso coffee powder, or instant coffee powder, might be the solution to this problem.

The automatic association as far as instant espresso coffee powder is concerned would be the traditional coffee houses that are associated with espresso coffee powder; Nescafe and Maxwell House.

How to make coffee without machine?

V60 Coffee Dripper - A popular method of brewing without a coffee machine. 

Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this. 

Learn about the above methods and more in our free coffee brewing course.  

Search for other coffee questions


There are, however, other coffee houses in the market place that one might want to consider when it comes to coffee products – including espresso powder. Such an alternative could be Medaglia d’Oro.

This coffee house has its roots in one of the finest coffee traditions in America and affords the coffee loving public access to coffee powder products of the finest quality.

Since the 1920’s, Medaglia d’Oro has marketed a number of excellent coffee products which includes coffee powder.

Some coffee lovers feel that the only way in which they are going to obtain the coffee that they really are looking for is if they invest in their own coffee roaster and convert green coffee beans into the coffee beans of their choice.

Then they put their own roasted beans into their own coffee grinder and grind their beans into grounds for their own use. That seems to be so much effort for something that is readily available in the market place.

Coffee products of all sorts can be readily obtained from Medaglia d’Oro. Their instant espresso powder will allow you to make instant coffee on the run and enjoy a full flavored coffee taste when you simply do not have the time to prepare your espresso machine or drip filter coffee machine.

You need to have access to a kettle or water boiler for if the espresso powder is to taste good then the water needs to be hot. That seems to be a simple enough prerequisite for good coffee.

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

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Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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