You know your product is well known when its brand name becomes the official name in terms of nomenclature of that product.This is what has happened to the worlds most famous espresso pot; the Moka coffee pot.
In the world of espresso coffee machine, there is no other product that has achieved the same degree of brand recognition that this espresso coffee pot has.
Sure, there are many espresso machine manufacturers that have entered the market subsequent to the launched of the Bialetti Moka pot in 1933.
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There might even be other Italian coffee maker manufacturers that have become well known such as the house of Delonghi coffee.
However, as far as espresso coffee pots are concerned there is no "pot" that is as well known as the Moka pot.
There is even an entry under “Moka “ in what has become one of the most well known online encyclopedias – the Wikipedia.
The Wikipedia entry for the Moka coffee pot sketched briefly the history of the Bialetti company and describes the principles according the which this espresso coffee machine works.
Given that the Moka pot also has a distinctive octagonal design, this coffee "machine" has become easily recognizable and popular the world over.
The reason most probably is the ease of operation and the quality of the espresso that the Moka pot produces. Certainly there are high end commercial coffee machines that are able to rival or even surpass the quality of the espresso that this simple coffee pot can make.
The Moka espresso coffee pot has two chambers which are connected by funnel chimney unit. The water is placed into the reservoir half which is at the bottom.
This serves as a boiler. The interlinking chimney funnel unit is placed on top and the espresso reservoir is screwed into place on top.
Once the water starts to boil, the steam is driven up the chimney through the coffee grounds and the espresso then collects in the espresso chamber on top.
Once the brewing process is complete, the espresso can be served from the top of the Moka pot.
The Moka pot has a spout and a handle which allows for it to be used as if it were a coffee pot – which it is. Once you are finished, the Moka espresso coffee pot can be disassembled and easily cleaned ready to be used next time.
This ease to use, easy maintenance and tasty espresso that this pot produces make it a tough competitor to bring down.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
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