What at first seems to be incongruous with effective marketing turns out to be an ingenious stroke of good branding. On reflection; what does a factory do?
A factory is a place where raw materials are converted into a higher value product at a pace that allows for a large volume to be made in a short space of time.
This is what the super automatic coffee espresso machine from Schaerer will do for you. It is able to take one of beans, water and milk and convert them into a series of hot beverages in a short space of time.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
How can coffee machine rental cost be so low or even free?
Many users vote these as the best office coffee machine.
This coffee survey show us what is the most popular coffee machine in the office.
They are the first and many users also vote them as the best office coffee service provider.
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It can deal with high volume demand in a relatively short space of time – just like a factory. This is not just any other espresso machine.
This Swiss cappuccino coffee maker compares very favourably with other espresso machines from, e.g. Italy such as the Delonghi espresso machine.
Sure, there are many good Delonghi espresso machines making good espresso coffee.
However, the Delonghi espresso machine cannot compete with the super automatic coffee espresso machine from Schaerer in terms of being suitable for your office.
The Schaerer Coffee Factory – is smaller in size than you would expect from a machine that is able to cope with the demands that are placed on a commercial espresso coffee machine.
Despite this, the clever design accommodates three hoppers, has space for a refrigerated litre of milk and is easy to maintain and clean.
It has an easy to used interface which allows you to choose from a variety of beverages, all of which can be made is the shortest time possible by the super automatic coffee espresso machine from Schaerer.
The machine is easy to set up and to service. Like all commercial espresso machines there are certain service tasks that require the expertise of a trained technician.
However, the Coffee Factory allows the owner to do some basic maintenance themselves. This speaks for the confidence that Schaerer have in the design of their super automatic coffee espresso machine fro the office.
The machine width and length is that of an A4 page which means that it able to be accommodated a lot easier that many of the other machines of a similar nature in the market place. The machine is easy to operate, easy to maintain and easy to clean, in fact, it is suitable more places other than the office.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
(Promo Code for 75% off: GET75OFF). With full access to free market reports.
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Previously: Making Coffee with a Coffee Sock.
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