Probably the finest and the easiest way are to distinguish the rating that has been provided to the coffee by SCAA or simply the Specialty Coffee Association of America.
If it is 80 on a scale of 100, then you can be guaranteed that it is speciality coffee.
Another way is to distinguish the coffee beans that have been employed in the preparation of the coffee.
For this coffee it is necessary that good quality Arabica beans be utilized in the preparation. The largest part, if not all, is made from Arabica coffee beans grown at higher elevations.
No, this coffee would definitely not come from some unknown coffee importers or some strange country.
Because you would be buying the coffee yourself, for us, we just give you the money. Click on the link if you want to know more information
Office Coffee Survey | Sample Size: More than 1000 office workers | Location: Singapore Business District
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A good number of the coffee types are made from the lower quality of Robusta beans that has a bitter taste and are high in caffeine content as well as lack in aroma and flavor. These would not be deem as such a coffee
To be classified as specialty, the coffee is made from special beans grown only in ideal coffee-producing climates and the coffee beans aspect is the unique flavor based on the soils that formed them.
And even when blended, the beginnings are identified and client associate meaning and expectations with the name of regions, lands, plants and farm.
Lots of coffee growing nations has companies, agencies and associations of growers who manage the developments for exporting, marketing and cultivating the best possible coffee.
To be classified as a specialty coffee, the roasting and freshness is consider important, but nobody can decide at this moment the right roast or even a range of roast.
But the most important factor for specialty coffee is the brewing process. Brewing method happens to be the one which produces the highest amount of coffee flavor and aroma.
In closing, the good thing regarding this coffee is its freshest and coffee blends that excite the taste buds.
It offers you the drinks you have always loved as well as provide you the good benefits on your health profile.
One easy to enjoy this coffee is on Javaone, by pushing a button, you are able to enjoy cafe quality coffee. Check out that link for more information.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook