Diedrich coffee roaster is so much more than what you pay for!

Firstly, Diedrich coffee roaster is so expensive! This is the first thing that would cross anybody mind when they are thinking about Diedrich.

While it is true to say that at more than $3000, it is difficult to justify that Diedrich roaster is value for money. At this price, a  espresso kiosk can set up an entire beverage counter. How does one justify $3000 for just a coffee roaster?


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But, of course, with this price, you are not merely buying a a machine, you are buying years of expertise that Diedrich folks has invested into perfecting the roasting process.

It can be Hot Top, Alpenrost or Aerorost, all these roaster regardless how good their technology is, requires the user to "learn" about them. You need to monitor, observe, hear the first crack then set the temperature to get the roast you want.

With a Diedrich coffee roaster so much more multiple air flow controls, all you need to do is get the right profile for the beans that you want to roast, set the time, temperature and the roasting should be automated after the first roast.

In fact, there are reviews of users simply calibrating the temperature and time for the roast they want and getting it the very first time!

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This is because Diedrich coffee roaster has so much more controls. With its precise bean/heat temperature controls, it is not really difficult to get the perfect roast in the first roast...

This might not really be applicable for home users, but would be greatly appreciated during the seasons' holidays. The Diedrich roaster can produce so much more roast.

Most home coffee roaster, would advise "resting" the machine after 2-3 roasting to prevent overheating the machine. Perhaps is the quality parts invested into a Diedrich roaster, they can churn out much more roasted beans.

In fact, Diedrich is one of the few roasters that can do continuous roasting, and this would really make your day as you are producing high quality and quantity "your blend" coffee beans for all your love ones.

Not many reviews would highlight this, but a Diedrich coffee roaster is so much better looking as a "coffee roaster". With Diedrich quality craftsmanship, they have took a entire coffee roasters, shrink it (but not its capability) and allow you to put it into your house.

The last point is really for ego purpose, think of the comments you would get when guest noticed the roaster and then are handed the coffee beans.

So, while it is true that Diedrich coffee roaster is so much more expensive, it can also bring so much more "things" into your coffee experience...

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

Some of our Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

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