At the heart of the Senseo coffee maker system is the Senseo coffee pod. By far the vast majority of Senseo coffee machines purchased make use of the Senseo pods.
It is the quality of the coffee on offer in the Senseo coffee pod that is the most powerful argument in favor of this product. The fact that the company Douwe Egberts is behind the Senseo brands reinforces the quality characteristics of this leading market brand.
The range of coffee machines made by Douwe Egberts are characterized by the fact that they are single serve coffee makers. This company is famous for its one touch coffee systems. Founded in 1753 as a grocery store, Douwe Egberts began trading with coffee in 1780.
This supplier was the first to offer coffee services for small offices.
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With such a long history in the coffee business there is not much you can tell Douwe Egberts about coffee. In 1978 this company was taken over by a Sara-Lee.
Together with Philips, Douwe Egberts make all machines under the famed Senseo label. The concept of pod coffee is a relatively new one. Douwe Egberts saw a market opportunity and seriously pursued their intention to become a leader in the marketplace.
The Senseo pod (actually it is called pads) has been the foundation on which this market dominance has been built. Backed by the excellent reputation that a company such as Douwe Egberts has, it is little wonder that the Senseo gourmet coffee pod is as popular as it is today.
Then, it is a well known fact that the Senseo coffee system allows each coffee drinker to customize their own coffee experience using systems such as coffee ducks, people turn to Senseo by choice.
In addition, there are many other coffee maker pods in the marketplace today. But, not all pod coffee is of the same quality and similarly ability to customize your own coffee might not meant good coffee.
So, personally I think Senseo is one that is popular because of its quality. It’s not as if coffee lovers do not have the choice.They want the comfort of knowing that the products they buy and consume are of the best quality.
In all fields of consumer goods, you will find one or two market leaders. Whether it is, cars, clothes or jewelry, in each field you will find a brand leader.
The brand leader occupies of this position the cause of the quality of product they offer. The same applies to the Senseo coffee system.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Choosing: Office Coffee Machine
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