QR code marketing for coffee shops in Singapore has not picked up yet. And at the time of this article, we are the only one offering such services.
What is QR code
QR code is a code that is able to be scan by all smart phones such as blackberry, Android or iPhone. Once users scan the code, it would bring them to a website, a coupon, a video or a PDF.
The destination depends on what the creator of the code wants to communicate.
Learn more about What is QR code
These methods are featured in our coffee courses.
Why it is so powerful
Imagine, nothing changes, you still have your namecard, but stick with a QR code on a video about your coffee shop.
We all know that not many people bother typing those long url to view our company details. With a QR code paste on the namecard, all they need to do is to scan it with their smart phones** and it would bring them to the destination.
**Smart phones would need to download a free apps in order to scan the QR code
In the case of a video, they would get to see the video about your coffee shops, which part of Singapore you are in and all the messages you want to communicate.
Of course, you can generate QR code for coupons, menu and your website. So, without incurring any additional cost, you can be doing promotions every month!
How much would it cost you?
The code by itself it free. The investment is on the ideas that take place behind the code. For example, if you want to design a coupon, you would need to spend a few hundreds, or to build a commercial, you would need another few hundreds.
So, the money spend is usually on the destination that you want to bring the users to.
You decide where you want to bring your customers to on any day, we would even generate and print the stickers for you***.
***We would generate up to 4 different QR code per month
For you, you decide which services and products you want to push and stick it on the namecards accordingly.
To start using the QR code marketing for coffee shop, sign up for OCM package for only
Or, check out our OCM marketing package and learn about how they can compliment the QR Code marketing for coffee shops.
A video on QR code marketing
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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