POS for coffee shops, are they worth
the investment?


POS for coffee shops, or point of sales materials are seen as the essential items one must have in order to "make it" in the coffee shop business scene in Singapore.

You can be a local kopitiam, a chain like Starbucks of Coffee bean and tea leafs or even a stand alone coffee shop, you would need some communication materials.

You need it to shout out your star product, to communicate your current promotion or simply to attract people to buy your bundle deals.

But, is pos for coffee shops worth the investment?

Before, we go into the analysis on the return of investment, when talking about POS, we are usually talking about tent cards, wobblers, standees, banners and posters.

How to make coffee without machine? 

How to prepare V60 Coffee?

How to make Kopi

Learn about this and more at our free Coffee Appreciation Class 

How much does is the POS for coffee shops?


If you do not have any ideas for what to put or what promotions you want to have. They are hundreds of agencies in Singapore rushing to give you a hand.

For a fee of course. A single turn promotion concept can set you back by $400-500. Usually, they work on retainer basis ranging from $400 to $2000.

So, the very minimum that you need to pay would be at least $400.00.


Some agencies bundle the concept with design, most do not. A simple layout and artwork would cost you about $300-500.

So, expect to pay about $300 for designing of your posters, coupons etc.


Printing of a x-stand banner cost about $200. 5000 pieces of A4 flyers is about $400.00.

Generally, for a simple promotion, you would need to spend about $500-1000, just on the printing of materials. Of course, some of them are re-usable.

Total Cost

Regardless of the magnitude of your promotion, once you embark on one, expect to pay at least $1000.00 for it.

Our recommendation

You want to do promotion because it would bring in the traffic, right. Isn't it better if you can do it on a regular basis?

Learn our OCM marketing package. We take care of all the design and graphic stuff. And you only need to pay less than one third of what you would be paying.

In fact, what you are paying for a single promotion, is enough to get our OCM marketing for about 3 months!

In addition, it is more than just POS for coffee shops, the OCM marketing package comes with a wide array of other tools to help you market your coffee shop!

OCM marketing package is only selling at


A video on what you would get with the OCM marketing Package

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Tim Hortons Singapore is a Canadian Coffee Chain?

    Nov 16, 23 09:00 AM

    Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

    Read More

  2. Coffee report on WMF Coffee Machine Brand in Singapore

    Oct 11, 23 03:45 AM

    coffee report wmf
    Coffee report on WMF Coffee Machine Brand in Singapore

    Read More

  3. What is the target market for Starbucks? 

    Oct 08, 23 11:04 PM

    What is the target market for Starbucks - research by tertiary students in Singapore

    Read More

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore