POS for coffee shops, or point of sales materials are seen as the essential items one must have in order to "make it" in the coffee shop business scene in Singapore.
You can be a local kopitiam, a chain like Starbucks of Coffee bean and tea leafs or even a stand alone coffee shop, you would need some communication materials.
You need it to shout out your star product, to communicate your current promotion or simply to attract people to buy your bundle deals.
But, is pos for coffee shops worth the investment?
Before, we go into the analysis on the return of investment, when talking about POS, we are usually talking about tent cards, wobblers, standees, banners and posters.
Learn about this and more at our free Coffee Appreciation Class
How much does is the POS for coffee shops?
If you do not have any ideas for what to put or what promotions you want to have. They are hundreds of agencies in Singapore rushing to give you a hand.
For a fee of course. A single turn promotion concept can set you back by $400-500. Usually, they work on retainer basis ranging from $400 to $2000.
So, the very minimum that you need to pay would be at least $400.00.
Some agencies bundle the concept with design, most do not. A simple layout and artwork would cost you about $300-500.
So, expect to pay about $300 for designing of your posters, coupons etc.
Printing of a x-stand banner cost about $200. 5000 pieces of A4 flyers is about $400.00.
Generally, for a simple promotion, you would need to spend about $500-1000, just on the printing of materials. Of course, some of them are re-usable.
Regardless of the magnitude of your promotion, once you embark on one, expect to pay at least $1000.00 for it.
You want to do promotion because it would bring in the traffic, right. Isn't it better if you can do it on a regular basis?
Learn our OCM marketing package. We take care of all the design and graphic stuff. And you only need to pay less than one third of what you would be paying.
In fact, what you are paying for a single promotion, is enough to get our OCM marketing for about 3 months!
In addition, it is more than just POS for coffee shops, the OCM marketing package comes with a wide array of other tools to help you market your coffee shop!
OCM marketing package is only selling at
A video on what you would get with the OCM marketing Package
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Choosing: Office Coffee Machine
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