You might think that making video for coffee shops in Singapore is expensive, and you are not wrong. On average, it costs at least a thousand to produce just a minute of video.
You also have to agree that video is extremely effective. It builds up your profile (only big companies have videos right?), it allows your customers to know about you easily and it is a great way to communicate any message.
But again, it is worth the money doing video for coffee shops, the thousands, isn't it better to invest in other marketing platform?
Learn about these methods and more in our free Coffee Class in Singapore
How much does it cost to produce a video?
Most of you would need an experienced professional to write the script. How the advertisement would unfold, what are the messages to communicate.
The different images, videos, text and music all need to be coordinated. For that, one can expect to pay between $500-1000.
Your minimum investment in this would be about $500.00
Even if you are using still images, you would still people to shoot them and the set up, basic styling and arrangement of your food, display and beverages.
On average, you would need about an hour of commercial shoot, that cost about $300 per hour.
So, your minimum investment in this would be about $300.00
With the script, and the images or video, you need someone to make it into a nice video. That person usually charge about $200-500 depending on the complexity of the project.
For this, you need to spend about $200.00
Overall, to produce a video, you are looking at a minimum investment of $800.00.
Our recommendation for you
You can produce video for coffee shops that you owned at a much lower cost. In fact, at about half the price you pay for the video package, you can get a video produced.
And that is just one portion of the OCM marketing package that we would like to recommend.
One of the element of this package is the production of a video for your coffee shop, your promotion or simply your menu.
By itself, video is a very powerful tool. It is make much more powerful with QR code marketing. Which is of course included in the package as well.
If you intend to shoot a video, then try out our package with a lot more marketing tools for only
Or, learn more about other tools that compliment the video for coffee shops in our OCM marketing package.
A video on OCM marketing package
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook