Video for coffee shops -how to do
it affordably


You might think that making video for coffee shops in Singapore is expensive, and you are not wrong. On average, it costs at least a thousand to produce just a minute of video.

You also have to agree that video is extremely effective. It builds up your profile (only big companies have videos right?), it allows your customers to know about you easily and it is a great way to communicate any message.

But again, it is worth the money doing video for coffee shops, the thousands, isn't it better to invest in other marketing platform?

How to make coffee without machine? 

Why V60 Coffee?

What is Sock Coffee Filter?  

Learn about these methods and more in our free Coffee Class in Singapore 

How much does it cost to produce a video?

The Scripting

Most of you would need an experienced professional to write the script. How the advertisement would unfold, what are the messages to communicate.

The different images, videos, text and music all need to be coordinated. For that, one can expect to pay between $500-1000.

Your minimum investment in this would be about $500.00

The filming

Even if you are using still images, you would still people to shoot them and the set up, basic styling and arrangement of your food, display and beverages.

On average, you would need about an hour of commercial shoot, that cost about $300 per hour.

So, your minimum investment in this would be about $300.00

The Editing

With the script, and the images or video, you need someone to make it into a nice video. That person usually charge about $200-500 depending on the complexity of the project.

For this, you need to spend about $200.00

Overall, to produce a video, you are looking at a minimum investment of $800.00.

Our recommendation for you

You can produce video for coffee shops that you owned at a much lower cost. In fact, at about half the price you pay for the video package, you can get a video produced.

And that is just one portion of the OCM marketing package that we would like to recommend.

One of the element of this package is the production of a video for your coffee shop, your promotion or simply your menu.

By itself, video is a very powerful tool. It is make much more powerful with QR code marketing. Which is of course included in the package as well.

If you intend to shoot a video, then try out our package with a lot more marketing tools for only


Or, learn more about other tools that compliment the video for coffee shops in our OCM marketing package.

A video on OCM marketing package

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Tim Hortons Singapore is a Canadian Coffee Chain?

    Nov 16, 23 09:00 AM

    Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

    Read More

  2. Coffee report on WMF Coffee Machine Brand in Singapore

    Oct 11, 23 03:45 AM

    coffee report wmf
    Coffee report on WMF Coffee Machine Brand in Singapore

    Read More

  3. What is the target market for Starbucks? 

    Oct 08, 23 11:04 PM

    What is the target market for Starbucks - research by tertiary students in Singapore

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore