The growing environmental awareness of the late twentieth century proved to be a challenge to Melitta that was not insurmountable.
The first response to the challenge of merging environmental awareness and innovation in terms of Melitta coffee maker parts was the introduction of the unbleached paper filters by Melitta.
This famous European coffee machine supplier responded to the concerns raised regarding the effect on the environment of the bleaches used to convert the paper from its natural light brown color to the white color usually associated with paper filters.
This supplier was the first to offer coffee services for small offices.
This coffee preference survey shows you the most popular coffee machine in the office sector.
If you are keen to know coffee solution other than Nescafe tea coffee vending machine for office.
A list of Frequently Asked Questions about Office Coffee Suppliers.
The 4 most common and also popular Office Coffee Machines
Melitta consciously decided to market the filters in their natural brown state. Yet consumer demand for the white filters prompted the company to react again with innovation and environmental awareness in mind.
In consultation with the paper mills, more environment friendly bleaching processes were developed to produce white paper filters that were friendly to the environment.
This is not necessarily technology you will find in other coffee machines such as the Dualit coffee machine or the larger commercial Kenco coffee machines.
Aware of the role that the manufacture of paper coffee filters might have on timber as a renewable resource, Melitta decided to investigate the manufacture of Melitta coffee maker parts, especially coffee filters that would have a smaller impact on renewable resources under pressure.
The result was the introduction in 2007 of significant amounts of bamboo fibre to some the filters being produced by Melitta. The status of bamboo as a natural renewable resource is far more stable than that of timber.
The fibres allow the flavour and aroma to percolate freely whilst still retaining the grounds on the inside of the filter.
The result is that Melitta have now produced a natural fibre coffee ground filter that is environmentally far friendlier than their pure paper filters have ever been without any compromise on flavor and aroma of the coffee experience.
These filters, like the other Melitta paper filters on the market, are manufactured with the double crimp edging which ensures the stability of the filter.
Who would ever have thought that bamboo fibres could be the solution to an environmental concern and at the same time retain the full flavoured coffee experience?
This is a clear sign of the benefits of merging innovation and environmental responsibility.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook