First, let's talk about the trade off for the lower pricing and apparently better performance. And for the Hamilton beach brew station, it is the lifespan.
Read any reviews, it would mostly be positive and the few negative ones that you read about, is about the short lifespan of this coffee machine.
It might be the structure or the materials they used for the Hamilton beach brew station, but to me, it doesn't matter. From the reviews, this fellow can last at least a year, and that is an investment of $3.40 per month.
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Moreover, the edge that they have over normal automatic drip coffee machines, are well worth even changing it annually.
When anyone talks about drip coffee machine, they would be thinking of carafe, heating plate, generally along that line. The hamilton beach coffee maker or hamilton brew station as it is known, does not have that.
Having an internal tank that can store up to 12 cups of coffee, hamilton brew station can function like a single serve, dispensing one cup at a time.
Other than having the ability of single serve coffee machines, the brew station's another great advantage over normal filter drip coffee makers, is its storing capability.
Yes, I am not using the wrong word, it is capability (although some might think that I meant capacity) to keep the coffee hot for more than 2 hours. Sure, most carafe can achieve that with a simple heating plate, but how do you find the taste of the coffee after 2 hours.
Most would say stale while the majority would agrees with me that coffee in carafe on heating plate after 2 hours, taste bitter, basically the heating element has burnt the coffee -personally I would not even touch this coffee!
So, this capability of hamilton beach coffee maker is its greatest advantage over this range of coffee makers and one which I think is important if you do not want to have bitter coffee at an affordable price.
In fact, hamilton beach has another stay or go coffee maker that brings this thermal function to the next level -it allows you to bring the coffee with you and can last for up to 4 hours!
There you have it, low pricing, single serve and thermal storage are the stuff that make hamilton beach coffee maker so HOT...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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