braun coffee is special, it is unfair to other coffee makers. So, I would say that all coffee makers has their own special and unique offerings, but braun is my personal favorite.
The braun coffee maker is an established brand with close to a century of heritage being established in 1921. I know nobody would buy a piece of appliance simply because it has a history, but I think it is important.
The longer a brand has been around, the better it is for the consumer, why is that so? Well, if the brand is not good enough to survive the competition, it is not good enough for us.
On the other hand, brands like braun that have grow despite the intense competition in the coffee industry, would set you mind at ease that what they have to offer has to be top notch.
Braun has many coffee machines to choose, while they are not the top end gourmet coffee makers, they are very popular among the consumers, such as the aroma select.
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If you asked me about my personal favorite, then it would have to be the single serve coffee maker from braun. Known as Tassimo, it created quite a stir when it was launched and currently it is one of the top brands in the single cup coffee maker market.
The Tassimo really re-define the idea of ease of operation. Not only does it allows you to brew a coffee easily, it allows you to brew a very tasty cup.
This is possible with its patented technology that reads the code behind the t-disc (the coffee pods that contains the ground coffee), and brews each cup of beverage according to the condition that is best for it.
So, a long black would be brewed differently from an espresso or a cappuccino.
And it is this, that draws me to this braun coffee maker and convert me into its loyal follower...
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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