Do you know what is the best form of advertising for coffee shops, cafes or F&B?

Do you know what is the best form of advertising for coffee shops? | Cafes in Singapore

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The best advertisement for your coffee shop happens to come from your most important stakeholder -your customers.

If you have enough of them giving rave reviews about your shop, you do not even need to spend a single cent on advertising.

Think for a moment, for the more well-known food and beverage outlets in Singapore, did they even advertise on the papers at all?

Have you ever seen Katong Laksa’s advertisement on Today's newspaper? Even well-known coffee chains seldom do advertisements. When was the last time you saw Ya Kun advertising on mainstream media?

The whole idea is to give the best possible service and products to your customers so that they are overwhelmed by what was being delivered, and they will do the next best thing for you.

They raved about it to their friends and family, and when that happens, your “shop name” goes viral.

The more friends and family they tell, the more people there will be patronizing your coffee shop and this word-of-mouth tool has a multiplying effect.

Those "customers" becomes the best advertising platform for your coffee shop without you having to fork out a single cent or do any promotion.

While we do not have all the solutions, we do have a package that can start you in the right direction. This is one of the more cost effective ways for you to market your coffee shop.

And if you think that this “best form of advertising” question is something you had never thought about, why not check out the rest of the questions (that you should ask) as well.

Resources For Cafe/F&B Owners

F&B Demand/Competition Research

Have you done your research? Do you know

1. How many people are looking for your products?
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for?

To run a coffee shop, you need to take into consideration, the location proximity advantage, your competitor's activities, your buyer persona and many others. To start off everything, do you know if running a coffee shop is even profitable?

Here is a Research Case Study and our take on the profitability of the coffee shop industry:

Case Study: Are Coffee Shops Profitable?

More Case Studies on Demand and Competition coming your way.

F&B Planning

From years of training coffee shop owners, our principal consultant, Ebenezer Heng noticed that most aspiring cafe owners are obsesses with their coffee shop layout or and the interior design of their outlet.

While that is important, we all know that for business to thrive, there is only one critical variable - customers.

Understanding all the marketing elements that can drive traffic to your coffee shop are the drivers that will generate extra sales for you.

After the research, we will customize a marketing plan for your company.

Here is a breakdown on the most current marketing strategy for coffee shops.

Case Study: Digital Marketing for Coffee Shops

More Case Studies on marketing coming your way.

F&B Strategies

To plan and implement your coffee shop strategies, you need to know your environment, your competitor and your target audience.

Thus, a key contributor to a successful strategy is insights nad indepth knowledge of the industry - Industry analysis.

Here is a coffee shop analysis done for the Singapore Coffee market.

Case Study: Coffee Shop Industry Analysis.

More Case Studies on strategies and analysis coming your way.

More Resources

Learn how to start a coffee shop with this free coffee shop business plan

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