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The best advertisement for your coffee shop happens to come from your most important stakeholder -your customers.
If you have enough of them giving rave reviews about your shop, you do not even need to spend a single cent on advertising.
Think for a moment, for the more well-known food and beverage outlets in Singapore, did they even advertise on the papers at all?
Have you ever seen Katong Laksa’s advertisement on Today's newspaper? Even well-known coffee chains seldom do advertisements. When was the last time you saw Ya Kun advertising on mainstream media?
The whole idea is to give the best possible service and products to your customers so that they are overwhelmed by what was being delivered, and they will do the next best thing for you.
They raved about it to their friends and family, and when that happens, your “shop name” goes viral.
The more friends and family they tell, the more people there will be patronizing your coffee shop and this word-of-mouth tool has a multiplying effect.
Those "customers" becomes the best advertising platform for your coffee shop without you having to fork out a single cent or do any promotion.
While we do not have all the solutions, we do have a package that can start you in the right direction. This is one of the more cost effective ways for you to market your coffee shop.
And if you think that this “best form of advertising” question is something you had never thought about, why not check out the rest of the questions (that you should ask) as well.
F&B Demand/Competition Research
Have you done your research? Do you know
1. How many people are looking for your
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for?
By researching the coffee shop industry in Singapore, you get input with anything from a complete business model to coming out with your café / coffee shop’s names. (not very clear here?)
No, your coffee shop layout or how to open a coffee shop is not how we will value add.
We are the marketing element in your coffee shop business plan, one that belongs to the profit center which will generate extra sales for you.
After the research, we will customize a marketing plan for your company.
From the plan and objectives, we will also come out with strategies on how to better market your coffee business.
And while there will definitely be some promotional expenses, it will be much lower than what you would have spent on your coffee shop decor, coffee shop equipment and in fact, most coffee shop furniture as well.
Learn more about ESPRO UltraLight in Singapore
WSQ: Building Positive Customer Relationships