Starting coffee shop business in Singapore SAQ (Should Ask Questions) 

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SAQ for coffee shop business in Singapore, or should asked questions are a set of questions that you must know about to run a coffee shop, kopitiams or cafe in Singapore successfully.

1. Do you know what is the failure rate of coffee shops in Singapore? (click for the answer)

You might have done your research, but do you actually know how many coffee shops are opened and closed, i.e. how competitive it is in this market.

2. Do you know "location, location, location", doesn't work anymore? (click for the answer)

It used to, until Singapore have like 3 shopping malls in Tampines within 100 meters from each other.

Look around at the number of eateries, coffee shops, kopitiams, cafes -which one has best location? They are all so near to each other...

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3. Do you know how to get traffic into your coffee shop? (click for the answer)

Even without the first question, we know competitions in F&B is stiff in Singapore, it can be a coffee shop, cafes or kopitiams, we need to do things to get people into the coffee shop -but what?

4. Do you know that traditional ways to advertise might not be effective for your pocket (AKA advertising budget)? (click for the answer)

Have you seen flyers thrown on the floor? Do you remember when is the last commercial that actually prompt you to buy something? Do you ever take any flyers from those kids that give it out on the roadside?

5. Do you know what is the best advertisement for your coffee shop? (click for the answer)

Do you know where is the best Ba Kut Teh, or Wanton Mee or Laska in Singapore? Or, do you know about the coffee stall in Bedok North that has a long queue.

They never advertised, they don't need it. They have the best form of advertisement - their fans. They have people that are raving for their food or drinks and are telling other people about it.

If this SAQ for coffee shop business in singapore applies to you, check out the solutions that we have lined out...

F&B Articles 

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Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

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Importance of value pricing for Cafes In Singapore

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Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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