Building a business is never easy, but starting a coffee shop business and in Singapore is extremely tough! Here we prepare a set of SAQ for coffee shop business in Singapore, "should asked questions" are a set of questions that you must know about to run a coffee shop, kopitiams or cafe in Singapore successfully.
Make sure you go through all prior to investing any cash, speaking of finance, do check out the breakdown on coffeeshop startup cost.
1. Do you know what is the failure rate of coffee shops in Singapore? (click for the answer)
Most F&B owners have perspectives that their cafe setup is comprehensive, which begs the questions on the high closure rate. You might have done your research, but knowing how many coffee shops are opened and closed and which ones closed gives you an insights into variables that are not done right.
(Promo Code for 75% off: GET75OFF). With full access to free market reports.
Learn more about the Coffee Shop Location Analysis event.
Starting a coffee shop?: Free Cafe Setup cost Calculator
2. Do you know "location, location, location", doesn't work anymore? (click for the answer)
It used to, until Singapore have like 3 shopping malls in Tampines within 100 meters from each other.
Look around at the number of eateries, coffee shops, kopitiams, cafes -which one has best location? They are all so near to each other.
3. Do you know how to get traffic into your coffee shop? (click for the answer)
Even without the first question, we know competitions in F&B is stiff in Singapore, it can be a coffee shop, cafes or kopitiams, we need to do things to get people into the coffee shop -but what?
4. Do you know that traditional ways to advertise might not be effective for your pocket (AKA advertising budget)? (click for the answer)
Have you seen flyers thrown on the floor? Do you remember when is the last commercial that actually prompt you to buy something? Do you ever take any flyers from those kids that give it out on the roadside?
5. Do you know what is the best advertisement for your coffee shop? (click for the answer)
Do you know where is the best Ba Kut Teh, or Wanton Mee or Laska in Singapore? Or, do you know about the coffee stall in Bedok North that has a long queue.
They never advertised, they don't need it. They have the best form of advertisement - their fans. They have people that are raving for their food or drinks and are telling other people about it.
If this SAQ for coffee shop business in singapore applies to you, check out the solutions that we have lined out..
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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