Food Services Information

Food services in Singapore is one of, if not the most competitive in the world. Government stats reported that on average 70% of the F&B outlets closed within the first year.

And on this page, we hope the Food Service Information that we provide here will assist food and beverage operators to make a more informed decision. 

We structure the information according to the food services structure: 

  • Quick Service Restaurant 
  • Cafes & Restaurants 
  • Hotels 
  • Street Channels (Hawkers, Coffee Shops, Food Stores). 

The information comes from open surveys, research on secondary data and observation (tertiary students). 

If you are keen on a particular foodservice industry information not represented here, drop us a message or book an appointment to have a discussion over at our F&B Consulting Services page. 

Definition: Foodservices defines those businesses, institutions, and companies responsible for any meal prepared outside the home -source: Wikipedia

Latest (Poll/Survey)

A survey with close to 300 participants on Coffee Bean Vs Starbucks on OCM IG community (25 000 followers).

Singapore F&B Industry Analysis

Below are videos of lessons and workshops we have conducted about the Singapore food and beverage industry analysis. Some focus on the whole industry and some focus on a specific sectors, e.g. coffee. 

Food and beverage industry in Singapore Statistics 2020 to 2021

Stats on the Coffee Market in Singapore 

Food Services Companies in Singapore

Below are videos of workshops and observations* on food services companies in Singapore (such as McDonalds, Starbucks). 

*Some observations are done by students from a tertiary institutions. 

MacDonalds' successful Intangible Marketing campaign

An observation on Coffee Smith Singapore

What is the target market for Starbucks? 

See: What is the target market for Starbucks?

And also: How to Determine restaurant target market

If you are keen in articles similar to food services information, check out our home page for other articles. To enquire about about marketing or any F&B related assistance, drop us a message for a chat. 

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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