Food Services Information

Food services in Singapore is one of, if not the most competitive in the world. Government stats reported that on average 70% of the F&B outlets closed within the first year.


Singapore F&B Industry Analysis

Below are videos of lessons and workshops we have conducted about the Singapore food and beverage industry analysis. Some focus on the whole industry and some focus on a specific sectors, e.g. coffee. 


Food and beverage industry in Singapore Statistics 2020 to 2021


Stats on the Coffee Market in Singapore 


Food Services Companies in Singapore

Below are videos of workshops and observations* on food services companies in Singapore (such as McDonalds, Starbucks). 

*Some observations are done by students from a tertiary institutions. 


MacDonalds' successful Intangible Marketing campaign


An observation on Coffee Smith Singapore


What is the target market for Starbucks? 

See: What is the target market for Starbucks?

And also: How to Determine restaurant target market


Definition: Foodservices defines those businesses, institutions, and companies responsible for any meal prepared outside the home -source: Wikipedia

This section is started by Ebenezer Heng to share information with F&B outlets especially those in Singapore. Hopefully, this will give them some value add in running their cafes, restaurants or catering business.  

Ebenezer’s work with S&W Delmonte, Pepsi Inc, Nestle, Mars and many local and regional cafes gives him unique insights on how to augment your food services business and build a sustainable income stream. 

Help for retail (F&B) outlet from Ebenezer Heng

If you are keen in articles similar to food services information, check out our home page for other articles. To enquire about about marketing or any F&B related assistance, drop us a message for a chat. 


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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).


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