Welcome to OCM Food Service Information page, where we strive to provide you with the latest and most informative news and insights into the food service industry. We focus on delivering updates on food service establishments, mobile food market size, food delivery, and fast food service news. We also offer consultation services to service establishments to help them better understand the trends and developments in the industry. We aim to keep you informed with reliable and relevant information.
Food services in Singapore is one of, if not the most competitive in the world. Government stats reported that on average 70% of the F&B outlets closed within the first year.
And on this page, we hope the Food Service Information that we provide here will assist food and beverage operators to make a more informed decision.
We structure the information according to the food services structure:
The information comes from open surveys, research on secondary data and observation (tertiary students).
If you are keen on a particular foodservice industry information not represented here, drop us a message or book an appointment to have a discussion over at our F&B Consulting Services page.
Definition: Foodservices defines those businesses, institutions, and companies responsible for any meal prepared outside the home -source: Wikipedia
And also: How to Determine restaurant target market?
A survey with close to 300 participants on Coffee Bean Vs Starbucks on OCM IG community (25 000 followers).
Below are videos of lessons and workshops we have conducted about the Singapore food and beverage industry analysis. Some focus on the whole industry and some focus on a specific sectors, e.g. coffee.
Food and beverage industry in Singapore Statistics 2020 to 2021
Stats on the Coffee Market in Singapore
Fast food is part of our modern lifestyle, and its popularity continues to grow around the world. As a result, the fast food industry is constantly evolving, and staying up-to-date with the latest developments and trends is crucial for businesses and consumers alike.
Fast food news covers a wide range of topics, from new product launches and menu updates to health and safety regulations and industry innovations. Whether you're a fast food enthusiast, business owner, or simply curious about the industry, following fast food news is essential to understanding its impact on our culture and economy.
Below are videos of workshops and observations* on food services companies in Singapore (such as McDonalds, Starbucks).
*Some observations are done by students from a tertiary institutions.
McDonalds' successful Intangible Marketing campaign
The COVID-19 pandemic has accelerated the growth of online food delivery services as more people opt for home delivery over dining out.
With the convenience of ordering food from the comfort of one's own home, the demand for online food delivery has skyrocketed, and the trend is expected to continue even after the pandemic.
This segment is essential for food and beverage companies because it offers an opportunity to expand their customer base beyond their physical locations. By partnering with online food delivery platforms, businesses can reach a wider audience and increase their revenue.
Moreover, online food delivery allows for easy access to data and customer feedback, enabling companies to improve their products and services to better meet customer demands. As online food delivery continues to grow, it is essential for food and beverage companies to adapt and embrace this segment to remain competitive in the industry.
Learn about the traffic and strategy of the key food delivery platforms in Singapore (updated weekly):
Singapore Online Food Delivery Market Share (access report here)
Social media has been an important marketing tool for food and beverage companies in recent years. With the majority of consumers spending a significant amount of time on social media platforms, businesses can leverage these channels to reach their target audience effectively.
Social media marketing allows for the creation of engaging content, including eye-catching images and videos that showcase products and services, special promotions, and events.
Additionally, social media platforms offer a cost-effective way to promote brand awareness, build a loyal customer base, and drive traffic to physical and online locations. By utilizing social media marketing, food and beverage companies can stay ahead of the competition, build meaningful relationships with their customers, and ultimately boost their bottom line.
If you are keen in articles similar to food services information, check out our home page for other articles. To enquire about about marketing or any F&B related assistance, drop us a message for a chat.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).