Starbucks QR code, and what it means for coffee shop owners


What does Starbucks QR code marketing have to do with you?

Well, there is this saying about learning from the best -and as of now, when it comes to marketing, Starbucks is the best.

This time round, Lady Gaga decided to launched her new album "Born This way" via Starbucks huge outlet networks.

Customers would be able to download songs from this album via Starbucks digital network. All they have to is to log in at all Starbucks WIFI connection and visit

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How Starbucks uses the QR Code

But, the fun is in the SRCH scavenger hunt. Where each stages contestant would have to solve a puzzle with regards to an image (that is about lady Gaga).

Once stages would be unlocked only when the current stage is completed (prizes given out). It is a game of speed and the fastest take it all.

As most of the game play would likely be taking place in store, they introduced QR code.

This code allows all smart phone users to log in immediately via their phones to play the game. This ensures high participation rate.


What are the benefits of using QR Code?

Think of this compared to normal contest, where one got to fill up forms and submit forms -the amount of logistics involved.

of course, by doing so, it is also much cheaper. Starbucks saves on the printing, the distribution and of course the storage of the print-outs by using QR code.

But, the most important factor is the measurement and metrics that goes into a QR code.

With the traditional forms and print-outs, unless specify, there is no way Starbucks can track the participation.

But, with QR code, it can be tracked to location, timing and of course outlets that has the log in. All these are valuable information for Starbucks when it comes to hosting the next contest.

They would have details such as when it the best timing to launch a contest, to end a contest, which outlets are most likely to attract participants of the same genre of contest.

What does all this mean to YOU?

So, if Starbucks QR code is saving cost and giving them information about consumers patterns (which are very valuable), should you not do the same too?

While, you cannot replicate the entire specturum of Starbucks QR Code marketing, there are still areas where you can do to improves your reach and save some cost. **Follow the link above to learn more about QR code

Having done marketing for years, we know the importance of traditional media and potential of a marketing mix, the uses are still valid.

But, enhancing it with QR code would augment your marketing machine into one that is more potent and garner better returns.

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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