But, I have decided to do it real easy, and make it all into just 3 choices! Yes, regardless of so many different brands of single cup coffee makers out there, there is really just 3 types to choose from.
We all know that when we buy any coffee machine for that matter, it is the coffee that matters.
**Single serve can never teach you how to brew coffee, if you are interested to learn, you might want to check out our free coffee course.
Regardless how good a coffee maker can be, ultimately it is what you put inside (the coffee) that matters. So, similarly by categorizing them into 3 choices, it is the "pods" or "cups" that I would be discussing.
The 3 board choices that you would faced when shopping for a single cup coffee maker are the pods, K-cups and T-disc. If you are reading this, I have updated my thought and further simplified it -check out the link!
The market leader currently are the pods which holds 60% of the market. This is followed by the K-cups with 35% share and T-disc has the rest of the market.
Learn about these methods and more in our free Coffee Class in Singapore
The popularity of using pods is likely due to the "standard template" that a lot of machine suppliers adopted.
And this has lead to a variety of brewers from Gevalia to Wolfgang Puck. However, most of them is a closed system where one machine pods cannot be used for the other one.
The pods are circular disc of preground coffee packed in a special filter paper that is formulated to maintain the proper density for a consistent brew. Then packed in a foil envelope where all oxygen is removed.
The fact that the pods for single cup coffee makers are so popular (and maybe a bit expensive), folks are trying to make themselves instead of buying!
K-cup popularity would be its variety. With the ground coffee or tea leaves packed in V-shaped filter basket then packed inside a plastic capsule covered with foil lip, it sealed in the freshness and prevents any contamination.
To get the consistent brew and quality of coffee, one just need to insert the K-cup into a Keurig, the foil would be punctured, hot water is injected into the filter. After awhile of steeping, the beverage would exit from the bottom of the capsule into your cup.
T-disc popularity is its ability to customized the drinks. Currently, technology for single serve coffee maker for you to choose beverages is very much focused on the cups. T-disc and Tassimo changes all that.
With Tassimo, when a T-disc is inserted into the machine, she reads a barcode that is on its outer edge. This barcode tells the Tassimo how to prepare the beverage, i.e. how it should be brewed like a coffee or tea, or infused like an espresso or maybe frothed like a cappuccino.
In fact, she is the only single cup coffee maker that can froth your cappuccino like the usual espresso machine!
There you have it folks, 3 choices. Of course, if you would to choose the pods, there would be still be some choosing and testing to find the brewers you like.
Regardless which one you choose, there is no mistake that single cup coffee makers are changing the way people are enjoying coffee and I think in a good way...
Find out more about other coffee makers at the home page
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Choosing: Office Coffee Machine
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