Among pod coffee makers, have you heard of one by bosch

But, by end of this year, pod coffee makers would welcome another well established brand, i.e. Bosch into the single serve coffee maker's family. And the coffee brands that bosch would be partnering with is none other than Tassimo.

Sure the tassimo is winning many new customers and market share with its tassimo braun version, but with its innovative spirit, this change would definitely awe more customers and win for them even more market share.



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The planned launch date for the tassimo bosch is scheduled in September 2008 but since February 2008, there has been a series of promotional advertisement going around about this new player among the pod coffee makers.

***If this bosch does not interest you, what if there is a machine that makes pods for your pod coffee maker? Would you be interested?

One sure thing about this new bosch tassimo is the mitigation of the overflow of water issue and it will feature a LED user interface that is green in color. The design and look wise is quite close to Braun model although the green LED light does make Bosch model looks more sleek (don't ask me why, it just seems so).

This bosch tassimo also promises to have no pre-heat time with its flow through water heater. This is a feature that I am seeing getting more common among pod coffee makers , that only heats the water needed for that coffee and there is only a brief pause from the first to second coffee.

Cleaning wise, the water tank is very accessible and is simple to clean with the de-scaling disc that they would be providing. Another feature which they are adding, which would be welcome by many is the height adjustable cup stand. This meant that this bosch tassimo can be used for most cups from the travel mugs to the heat-proof glasses.

As for the cost for this unit,word has it that it would be priced competitively according to all other single serve coffee makers, which i assume should be in the region of $130-$150.00. The price is right and with so much buzz and marketing going on even before it is being launched, I seriously suspect that this tassimo by bosch is going to be a big hit!

Moving on to look for other coffee makers?

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

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