Open a coffee shop and stay open by doing this.

Please open a coffee shop with
this mentality...

To open a coffee shop in Singapore is not easy, but to remain open you have to be really excellent. There are problems, there always would be.

Folks that want to secure a place in major shopping center, it could be NEX a neighborhood mall or ION the hottest shopping place in town -it is not easy.

If you are not known, landlord wants to know your plan, and if you are just another Yakun, Starbucks or Toastbox, it is likely that you would be rejected.

And that is another reason why you need to have this mentality -growing your own unique value proposition.

Take a look at Yakun, what are they selling? Kaya? Nope, they are selling a piece of heritage. And have you ever seen Starbucks talking about how good their coffee is?

It is always about the Starbucks experience.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).