Nespresso Machines. The idea came by observing what happened with the market of inkjet printers. HP, Epson , Lexmark and the other Inkjet producers had adopted the strategy to sell cheap machines which work only with proprietary cartridges,charging huge amounts of money for the cartridges, with very high margins.
Soon, many no name cartridge producers entered this market, selling low price cartridges. I observed the market for single serve coffee and realized than the coffee producers were adopting the same strategy, with very good profits.
I thought, the market was just waiting for someone who would start making alternative pods for the coffee machines.
I am a great admirer of Nespresso and their products, being Swiss (the land of Nespresso) and of Italian origin (The land were Espresso is the only thing you get if you order a coffee).
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I started to develop a product idea and Nexpod came out: A single use refillable Nespresso capsule. We didn't choose the alternative of making filled capsules, because that would have been much more complicated and would require far higher investments.
So we choose the way of the customer filled capsules, which requires a bit more work from the customer, but which give him the choice to brew his own blend in the Nespresso.
So the "Freedom of Espresso" slogan was born! The technical development was not an easy walk, Nespresso being a very high quality system, so we are still working on the improvement of our product to reach the best espresso quality. (don't forget that Nespresso is working on the system since 20 years. We started a few month ago!).
We are now working on the product quality and the next nexpod production batch will produce a even better espresso. For the product development we tested our capsules on all the available Nespresso machines.
So we got quite an experience and deep knowledge on all models of Nespresso Machines, included the new Citiz, which had a complete new (and definitely cheaper) brewing chamber, which was a real challenge for our product.
When we came out at June the 8th, we started sales on ebay and European online auction site Ricardo.com, as well as directly on our website www.nexpod.com.
We also put up a nice video on youtube (See Below). Customers reactions were astonishing: we were almost overwhelmed with orders from all over the world,and from many countries we got requests to distribute our product.
At present, we sell online and we believe this is a good way to be present worldwide,
So we are happy now, because of the positive customer reactions, and we look forward to distribute the product worldwide directly through salespoints and distributors.
Giovanni E. Alberti. NexPod, Freedom of Espresso.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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