If a survey were conducted to establish what volume of paper accumulates in an average household over a fixed period of time, say ten years, through the manuals and instruction booklets that accompany every new appliance and device we purchase, I think the result would be astounding.
When it comes to manuals and instruction booklets you basically get two types of people; those that throw them out and those that religiously collect every manual and hold on to it long after the appliance has been sent for recycling.
Sometimes repair manuals are handy to help one try and save money. Invariably that does not always work. Some appliances are sophisticated and should not be tampered with by persons not trained and equipped to do so.
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Espresso machines are a case in point. They produce the espresso through the use of a boiler which creates steam ad pressure. One tampered with it could become a safety issue.
Especially commercial espresso machines should well be left alone. Some coffee machine manufacturers are quite happy to allow access to their manuals.
The instruction manuals for Mr Coffee appliances are freely available on the Internet. Having recently moved house, I misplaced my carefully stored manuals for Mr Coffee appliances I own.
To be able to download them online was confirmation to me of the importance of the consumer to a company such as Mr. Coffee. I honestly have no idea whether other coffee machine manufacturers have the same facility as Mr. Coffee has.
Therefore I cannot say whether I can download a manual for any of the Delonghi coffee makers on the market. Although, I must say that while surfing online, I am not able to see many such sites around.
There are one or two other coffee machine manufacturers that have manuals available online; how detailed that information is, is unclear. Knowing that the manuals are available online also means I can decide on whether to download them or not.
If they are available I can access them when needed. I do not have to print them for the eventually of possibly needing them and I save paper which is not a bad thing to do.
Whilst I do not necessarily need them immediately, the Mr Coffee coffee maker are working fine thank you, it is still reassuring to have your manuals for Mr Coffee appliances in your possession.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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