After 1st keurig brewer, everything
gets cheaper...

keurig coffee maker like the b40 is retailing for less than $100. And if you really cost conscious, there is the b30 which can go below $60.

We know that similar to the printer and ink concept, the earnings for coffee companies does not lies in the machine but their coffee. So, keurig might or might not make money with the keurig brewer, but it definitely hope to make some money from its k-cups.

That is the reason I am very surprised that there is not only discount on the k-cups but even free k-cups given away. I do not think keurig is doing this at the expense of its own profit.

They have somehow managed to find a way to adjust their costing in a way that they can still make some money by giving lots of freebies to the customers. The discounts and freebies all come from this coffee club that keurig owners would joined.

Once you purchased a keurig coffee maker, you would be its members. And for a start, you would get at least 10% discount for any keurig k-cups that you purchased. Then, as you purchased more, you would get more discount.

If you think discount is good, do note that keurig gives out free k-cups as well! When you buy 6 boxes of k-cups, you would get a sample pack for free.

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keurig-brewer

There might be other coffee companies giving similar freebies, but I have yet to come across, and these things that keurig is doing is really building their customer relationship.

The relationship does not stop here. Keurig intend to keep the customer for life, so there is the point system, the more you purchased, the more perks you would get. For example, once you have accumulated to a certain number of points, you can actually choose to purchase a b70 keurig brewer for the price of a b40 at $99.95!

I like the whole set up because, you do not have to spend a single extra cents to join this club or do any additional steps. All you need to do is simply to purchase the first keurig coffee machine.

Well,if you are thinking of "trying" out the keurig coffee maker, my recommendation is to go for the best value add machine -b40. This link would have more information on that: Keurig Single-Cup Brewing System #B40


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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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