After 1st keurig brewer, everything
gets cheaper...

keurig coffee maker like the b40 is retailing for less than $100. And if you really cost conscious, there is the b30 which can go below $60.

We know that similar to the printer and ink concept, the earnings for coffee companies does not lies in the machine but their coffee. So, keurig might or might not make money with the keurig brewer, but it definitely hope to make some money from its k-cups.

That is the reason I am very surprised that there is not only discount on the k-cups but even free k-cups given away. I do not think keurig is doing this at the expense of its own profit.

They have somehow managed to find a way to adjust their costing in a way that they can still make some money by giving lots of freebies to the customers. The discounts and freebies all come from this coffee club that keurig owners would joined.

Once you purchased a keurig coffee maker, you would be its members. And for a start, you would get at least 10% discount for any keurig k-cups that you purchased. Then, as you purchased more, you would get more discount.

If you think discount is good, do note that keurig gives out free k-cups as well! When you buy 6 boxes of k-cups, you would get a sample pack for free.

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There might be other coffee companies giving similar freebies, but I have yet to come across, and these things that keurig is doing is really building their customer relationship.

The relationship does not stop here. Keurig intend to keep the customer for life, so there is the point system, the more you purchased, the more perks you would get. For example, once you have accumulated to a certain number of points, you can actually choose to purchase a b70 keurig brewer for the price of a b40 at $99.95!

I like the whole set up because, you do not have to spend a single extra cents to join this club or do any additional steps. All you need to do is simply to purchase the first keurig coffee machine.

Well,if you are thinking of "trying" out the keurig coffee maker, my recommendation is to go for the best value add machine -b40. This link would have more information on that: Keurig Single-Cup Brewing System #B40

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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

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