Coffee is a heavenly drink, isn’t it? It keeps you warm during those cold days, it keeps you alert, relaxed, and refreshed during hectic and stressful times, and it helps take the edge off after a hard day’s work.
This is why the majority of adults around the world consume coffee. It not only smells and tastes good, but it also has performance and health related beneficial effects.
Even so, there are a lot of people who choose not to own a coffee maker, even though they prefer to drink brewed coffee over instant coffee.
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They feel that it is better to depend on local coffee shops for their coffee because coffee machines are expensive.
This may sound true since there are expensive coffee makers in the market, with some of the best coffee makers or best rated coffee makers costing over $100.
However, before you decide not to buy a coffee maker, you should take into consideration how much coffee do you consume on a daily basis.
So how much coffee do you drink on a daily basis? Let us say that on average, a person drinks 4 cups of coffee per day. And let us say that a coffee maker costs $100, which is really an overstatement since there are a lot of good coffee makers in the market that cost significantly less than $100.
Using the pricing from Starbucks, a cup of coffee bought from a coffee shop would cost around $2.50.
Making a cup of coffee with a home coffee maker would cost around $0.50, and this includes the water, electricity, coffee filter, and the coffee grounds that will be used during the brewing process.
Assuming that you would consume 4 cups of coffee per day, you would save $8.00 per day. Eventually, the $100 coffee maker will pay for itself in less than a year, and you’re actually saving money once the coffee maker has paid for itself.
In other words, if you love to drink brewed coffee (3 to 4 cups per day), getting a coffee maker is a great investment. Getting a great value coffee maker, an affordable coffee maker that performs quite well, that has a long operating lifespan (4 years or more) is even better.
You’re not only cutting down on expenses for coffee in the long run, you’re also enjoying the convenience of having a coffee maker --- no more trips to a local coffee shop for your morning coffee, no need to queue up in line to order and wait, and being able to enjoy a cup of brewed coffee without having to leave the comfort of your own home.
Therefore, before you decide that getting a coffee maker is not a good idea, think about it and reconsider. How much coffee do you consume on a daily basis?
If love to drink multiple cups of brewed coffee per day and absolutely detest drinking instant coffee, then treat yourself to a good coffee maker.
You will realize in the long run that it was a good move on your part, and nothing beats being able to enjoy a cup of that heavenly drink at home.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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