In this drive virtually all means are employed to achieve this end. The most successful businesses base their success on been able to supply what the customers need.
If your customer requires vanilla flavored coffee, then vanilla flavored coffee is what should be on offer. This desire to meet the customer’s needs has given rise to the flavored coffee pods.
There are a multitude of different coffee pods in the marketplace. For the connoisseur these flavored coffee pods might not qualify as gourmet coffee.
How can coffee machine rental cost be so low or even free?
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The 4 most popular Office Coffee Machines for your Pantry
Fact is a lot of money is made through the manufacture of coffee pods. Whether they are Senseo pods or gourmet coffee pods filled with Keurig coffee, the multitude of different products expands what customers are able to enjoy.
Happy customers are satisfied customers. A satisfied customer will return to purchase more coffee pods. If the impression has been created that all coffee suppliers have abandoned the supply of coffee beans and have abandoned their heritage in roasting coffee, this is incorrect.
It is a given that all of the market leading coffee suppliers will still supply coffee beans, roasted or green to every coffee lover. One is still able to buy fresh beans or freshly ground coffee.
The introduction of the single serve flavored coffee has merely extended the range of merchandise on offer. Together with the increase in the merchandise on offer the number of coffee pod suppliers has increased as well.
Juan Valdez is also a force in the market place. The Juan coffee pods can also be enjoyed by flavored coffee lovers.
The number of variations of single serve flavored coffee on offer is limited only by what ones imagination limits one to. The pod need not only serve the coffee market.
There are a whole range of tea products that could be served through the pod system. This makes the pod system even more versatile and affordable as more than one person in the family can enjoy the use of the machine. The best about the pod system is that it is easy to clean and maintain.
That makes it a very user friendly system. The most endearing attribute of the flavored coffee pods is the speed at which your favorite cup of coffee can be prepared. All in all, flavored coffee pods are more than just a marketing tool. They add value to the coffee experience.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook