Buy expresso machine and you would strain your relationship with
loved ones.

The expresso machine! A wonder of technology! Never has so much money been spent on something so bad! This machine is an espresso machine which has been built in such a way so that the speed at which it mutates grinds into a potion that has little resemblance with real espresso is that of an express train; hence expresso.

The expresso maker is guaranteed to make the right noises, even create the right smells, but the disappointment with the resultant brew could land you in hot water!

Many a newly wed couple has been inundated with scores of gifts from guests to mark their nuptials. In amongst the assortment of appliances that are traditional as wedding gifts is usually one or other form of coffee machines.


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If one is very unlucky, lurking in amongst the gifts is an expresso machine. The initial joy is soon turned to disappointment, even anger as after the first few cups – “perhaps it doesn’t taste right because we are doing something wrong” – the realization dawns that this coffee machine will only desecrate the coffee grinds and turn them into some sort of unpalatable bitter concoction.

Relationships with ones newly wed loved ones become strained when the expresso maker happens to be a gift from your favorite aunt, her best friend or even worse – someone’s mother-in-law!

So how can one spot the ubiquitous expresso maker? Is it hiding in the back of the shelf behind the cappuccino machines in your favorite department store?


No. it brazenly sits at the front of the shelf drawing attention to itself through the “Special Offer” or “Discount” stickers and labels that surround it.

It makes its way into so many homes because it seems to be a bargain purchase. Never more so than now has the old adage of “penny wise, pound foolish” been applicable when it comes to these expresso machines.

They con their way into our homes by virtue of their “value for money” promises. Only they don’t deliver. They end up in the bottom corner of a cupboard or are touted as the “bargain of a life time” at the local garage sale.

Hopefully some other fool will be parted with his money and take this monstrosity home! The only way in which to do the humble coffee bean justice and at the same time preserve peace in the home is to part with a little more money than one might be comfortable with and purchase an espresso machine that delivers what it promises.

It sounds right, it smells right, it tastes right! A perfect threesome!

So, the bottomline is to avoid this expresso thingy, but have you seen it before, do you think this exists or I make it up?:)

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

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Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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SkillsFuture Series: F&B Market outlook

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  • Date: 25 June 21
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