Cafe. F&B. Coffee Shop Strategies | Singapore

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What is the difference between the strategies and the planning package?

Strategies are a sub-set of planning package. For this segment, you would give us the goal that you want to achieve and we generate strategies based on your requirement.

Why do you need it?

You might be a veteran and you know a lot about how to manage and grow a coffee shop, but so does everyone in that building.

The strategies that are presented are never common but always targeted to your consumers -the lifeline of your business.

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Resources For Cafe/F&B Owners

F&B Demand/Competition Research 

Have you done your research? Do you know

1. How many people are looking for your products?
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for? 

To run a coffee shop, you need to take into consideration, the location proximity advantage, your competitor's activities, your buyer persona and many others. To start off everything, do you know if running a coffee shop is even profitable? 

Here is a Research Case Study and our take on the profitability of the coffee shop industry: 

Case Study: Are Coffee Shops Profitable?

More Case Studies on Demand and Competition coming your way. 

F&B Planning

From years of training coffee shop owners, our principal consultant, Ebenezer Heng noticed that most aspiring cafe owners are obsesses with their coffee shop layout or and the interior design of their outlet. 

While that is important, we all know that for business to thrive, there is only one critical variable - customers.

Understanding all the marketing elements that can drive traffic to your coffee shop are the drivers that will generate extra sales for you.

After the research, we will customize a marketing plan for your company.

Here is a breakdown on the most current marketing strategy for coffee shops. 

Case Study: Digital Marketing for Coffee Shops

More Case Studies on marketing coming your way. 

F&B Strategies

To plan and implement your coffee shop strategies, you need to know your environment, your competitor and your target audience.

Thus, a key contributor to a successful strategy is insights nad indepth knowledge of the industry - Industry analysis.

Here is a coffee shop analysis done for the Singapore Coffee market. 

Case Study: Coffee Shop Industry Analysis

More Case Studies on strategies and analysis coming your way. 

More Resources

Learn how to start a coffee shop with this free coffee shop business plan

More Food Services Information and articles

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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  • Date: 25 June 21
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