One reason why carafe coffee or drip coffee is being consumed by millions of people around the world, apart from its aroma and flavor, is one of its immediate beneficial effects on the body, which is its unparalleled ability to keep you awake.
This is why most, if not all, coffee lovers start their day with a cup of brewed coffee.
This is why students, who are pulling an all-nighter to prepare for an upcoming exam, drink drip coffee while studying. This is also why office workers drink drip coffee during their breaks to keep their energy levels up.
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Coffee contains caffeine, which acts as a stimulant. Caffeine changes the chemistry of the brain. To a nerve cell, caffeine looks like adenosine, a chemical that slows down nerve cell activity and associated with sleep.
Adenosine builds up while a person does activities during the course of the day. What caffeine does is it binds to the adenosine receptors in the nervous system.
However, unlike adenosine, it does not promote the cell’s activity to slow down, but causes it to speed up.
With caffeine taking up all the receptors that adenosine usually binds to, there is increased neuron activity in the brain. The pituitary gland senses this increased activity, and releases hormones that tell the adrenal glands to release adrenaline as a defense mechanism.
This is why after consuming a cup of coffee, you feel more energetic and alert.
Among all the types of coffee, drip coffee or carafe coffee is known to have the most amount of caffeine per cup. This is mainly due to how coffee is brewed using the gravity method with carafe coffeemakers or drip coffee makers.
During the coffee extraction process, water is heated to a temperature of 195° to 205°F and flows into a coffee filter that contains ground coffee. Water naturally seeps into the grounds and through the filter.
As the water stays in contact with the coffee grounds, it extracts its oils and essences, which give it the coffee’s appearance, flavor, and aroma.
And since it takes quite a while for all the hot water to seep through the coffee grounds and through the coffee filter, a cup of drip coffee contains a substantial amount of caffeine.
However, this doesn’t mean that coffee is an unhealthy drink. In fact, coffee has a lot of health-related beneficial effects.
Therefore, if you’re planning on moving on from instant coffee to brewed coffee, there are a number of coffee makers on the market that are both affordable and easy to use.
And since brewing coffee requires the use of ground beans, there is also quite a number of grind and brew coffee makers in the market, which allow you to benefit from having a coffee grinder and coffee maker in one compact machine.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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