It is common knowledge that the global economy is suffering the consequences of a international financial crisis. The downsizing of economies is reported virtually of a daily basis.
Employee numbers are cut back as companies seek to reduce costs and save money. Private households are not different. Even if interest rates have been cut drastically in most countries, each household is still keen on saving as much money as possible.
A strategy or service that could assist in this regard is online shopping. If you want to buy espresso machine, even before the global economic crisis, you would have shopped around. Online shopping makes this type of shopping around so much easier and cheaper.
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In the old days, you would have gone from store to store to compare the price of everyone’s coffee machine in the search for a cheap espresso machine. That way to buy espresso machine is difficult, it depends on the energy invested.
Usually the best espresso machines would be ignored because of the price. Having walked from store to store, you would make up your mind and purchase the espresso maker of your choice.
If you then wanted to give a friend a cappuccino maker as a birthday present, the whole process would start all over again. This is no longer necessary with online shopping.
You can go online and compare prices and products of vendors from across the globe. Given that shipping and delivery are included into the cost it is a lot easier and cheaper to buy an espresso machine this way than any other way.
You save on travelling expenses, parking fees, traffic frustration, etc. Basically you get your espresso maker at a discounted price because these costs have been saved.
Even the best automated espresso machine can be purchased online. Having saved on telephone calls asking for quotations on product prices as well as shipping and packaging, a considerable saving can be made through the use of online shopping services.
Most companies have a very user friendly interface which makes it very easy to part with your money.
If you have decided to buy an espresso machine online you might as well purchase everything else you might require at the same time. Buying coffee beans, whether green or roasted is also possible on line.
Through this service you can order the “complete coffee experience” straight into your home and save money whilst you are at it. Now if that does not make sense in the midst of a recession I don’t know what will!
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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