The best instant coffee is?

Roast and Ground coffee as the name suggest requires much manual work and skill to get the right roast on the coffee beans, do the right grind and then prepare the brew correctly to have a good coffee.

If you are interested, there is this roaster that roast only when you order, so you get real fresh roast, one step done for you...

But for a cup of instant coffee, all you need to do is to pour in some hot water and you would get your cuppa. And every sachets that is tear and brew has the same quality, and as more money poured into developing instant coffee, some consumers reported an almost similar "feel" to roast and ground coffee, something like a instant coffee gourmet.

Feels like shopping for some instant coffee , check out the link for more information.


Is there a coffee that is instant but with cafe quality? There is -Keurig coffee brewer

Stuff on office coffee machines

Some of the better bean to cup coffee machine for office use

Find out about the most popular coffee machine in this coffee drinkers survey.  

Coffee bean machine rental by the world's largest coffee roaster. 

4 most popular office coffee machines that you will find in the pantry. 

3 steps is all you need to enjoy this coffee -insert the pod, press a button, drink the coffee. It is that simple. The coffee is not freezed dried but real coffee grounds!

Read about what people are saying (the link above) at amazon and at the same time check out the discounts. Amazon gives great discounts and freebies from time to time...


I understand that some of the coffee lovers would never consider instant coffee to be good brew (these are just coffee substitute), but are you not a little curious that amongst so many of them, which is the best instant coffee?

Most of us are familiar with coffee maker ratings where the best coffee maker are awarded stars and comments on how good they are. And usually, the results are the same amongst many sites.

Unfortunately, there is no such reviews or ratings for the best instant coffee, almost every country has their own brand of instant coffee. Take North America for instant, you would never see coffee Nescafe as a big brand, you are more likely to be drinking Taster's choice.

For your information, both of them belongs to the same company -Nestle, but marketed differently. Anyway, because of the various reasons, the search the best brand of instant coffee is done this way.

I first look for the top coffee roasters that produces instant coffee. If they are big then they must be popular right? Then, I check out an established coffee reviews to see how many products of each company is being represented. The one that has the most has to be the best.

currently, the top 3 coffee roaster in the world are Nescafe by Nestle, followed by Maxwell House by Kraft then Douwe Egberts by Sara Lee. By this alone, we know that Nescafe is pretty popular. Few other popular ones would be gold roast coffee and capparoma coffee.

Next, I look at Ciao shopping intelligence which has their own version of best instant coffee, and true enough, Nescafe has the top spot. And not only that, out of the top 10 positions, it has 5 positions.

While some of you might say this is due to the marketing poweress of Nestle, but no matter how the arguements goes, you cannot deny that consumers are buying it, if not, how can these coffee suppliers be producing so much coffee right?

So, using my own rating system, my take is if you are going to try instant coffee, and want to know which is the best instant coffee, it would be Nescafe.

Where does one go to buy their instant coffee

? I would say that is the best place to shop, free delivery...

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

Coffee Feature of the Month

2021 Brew Coffee Workshop with Barista Champion

2021 Latte Art Workshop with Barista Champion

Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)

Find: Where to buy Coffee Beans in Singapore (or any where in the world)

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. How to Froth Milk for Cappuccino

    Sep 23, 21 02:49 AM

    How to Froth Milk for Cappuccino

    Read More

  2. What Is Espresso

    Sep 22, 21 08:14 AM

    What Is Espresso

    Read More

  3. What Is a Skinny Latte

    Sep 21, 21 07:52 AM

    What Is a Skinny Latte

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore