The best instant coffee is?

Roast and Ground coffee as the name suggest requires much manual work and skill to get the right roast on the coffee beans, do the right grind and then prepare the brew correctly to have a good coffee.

If you are interested, there is this roaster that roast only when you order, so you get real fresh roast, one step done for you...

But for a cup of instant coffee, all you need to do is to pour in some hot water and you would get your cuppa. And every sachets that is tear and brew has the same quality, and as more money poured into developing instant coffee, some consumers reported an almost similar "feel" to roast and ground coffee, something like a instant coffee gourmet.

Feels like shopping for some instant coffee , check out the link for more information.


Is there a coffee that is instant but with cafe quality? There is -Keurig coffee brewer

Stuff on office coffee machines

Some of the better bean to cup coffee machine for office use

Find out about the most popular coffee machine in this coffee drinkers survey.  

Coffee bean machine rental by the world's largest coffee roaster. 

4 most popular office coffee machines that you will find in the pantry. 

3 steps is all you need to enjoy this coffee -insert the pod, press a button, drink the coffee. It is that simple. The coffee is not freezed dried but real coffee grounds!

Read about what people are saying (the link above) at amazon and at the same time check out the discounts. Amazon gives great discounts and freebies from time to time...


I understand that some of the coffee lovers would never consider instant coffee to be good brew (these are just coffee substitute), but are you not a little curious that amongst so many of them, which is the best instant coffee?

Most of us are familiar with coffee maker ratings where the best coffee maker are awarded stars and comments on how good they are. And usually, the results are the same amongst many sites.

Unfortunately, there is no such reviews or ratings for the best instant coffee, almost every country has their own brand of instant coffee. Take North America for instant, you would never see coffee Nescafe as a big brand, you are more likely to be drinking Taster's choice.

For your information, both of them belongs to the same company -Nestle, but marketed differently. Anyway, because of the various reasons, the search the best brand of instant coffee is done this way.

I first look for the top coffee roasters that produces instant coffee. If they are big then they must be popular right? Then, I check out an established coffee reviews to see how many products of each company is being represented. The one that has the most has to be the best.

currently, the top 3 coffee roaster in the world are Nescafe by Nestle, followed by Maxwell House by Kraft then Douwe Egberts by Sara Lee. By this alone, we know that Nescafe is pretty popular. Few other popular ones would be gold roast coffee and capparoma coffee.

Next, I look at Ciao shopping intelligence which has their own version of best instant coffee, and true enough, Nescafe has the top spot. And not only that, out of the top 10 positions, it has 5 positions.

While some of you might say this is due to the marketing poweress of Nestle, but no matter how the arguements goes, you cannot deny that consumers are buying it, if not, how can these coffee suppliers be producing so much coffee right?

So, using my own rating system, my take is if you are going to try instant coffee, and want to know which is the best instant coffee, it would be Nescafe.

Where does one go to buy their instant coffee

? I would say that is the best place to shop, free delivery...

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

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power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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