vacuum coffee is not the most commonly used method in brewing coffee. However, with more than 150 patents and the latest filed in the 1999 for vacuum brewing method, I believe that they still have a following.
While it is not the most "labor intensive" way of making coffee (ironically, I think that the automatic espresso machines, requires the most effort with the tamping, frothing etc), it does require a careful set up to brew the coffee.
In this era that is flooded not only with varieties but also technology. You can get aromatic espresso with automatic espresso machines and nowadays, you can even get cappuccino from single serve solution like Tassimo.
There are many coffee making solutions that are easier than vacuum brewers. Therefore, it lead one to question the attractiveness of vacuum pot, that in the midst of so many varieties and models that it is still flourishing.
How do we know that the pulse of vacuum coffee market is still strong? With more than 25 manufacturers still producing and marketing vacuum brewers, it is a strong indication on the strength of the market demand. It is not merely alive, there is strong demand for it (I guess companies would not go into a business just to be nostalgic).
So, how did vacuum coffee not only survives the coffee evolution of more than 100 years but is still going strong. With new patent being filed, it is an indication that designers are confident that consumers would still like coffee brew in this manner, but what makes them think so?
Now, I am no expert in this area, let's explore this together. Personally, the charm of vacuum brewer lies in its history. I believe people like it because
vacuum coffee maker are able to bring them to the "good old days".
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There is a certain romantic charm about this vacuum machine. Let me show you some proof. We know that there are many patents filed throughout this 100 years. So, between the beginning and end of the 100 years, there should be many radical changes to the design.
However, if you take a look at the patents filed. You would noticed that there are only slight changes. Why is that so?
I choose to believe that vacuum pot's value lies in its historic charm, so no one would want to change the way this machine looks and erodes its historic look and charm...
Maybe you wanna learn about other coffee makers?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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Choosing: Office Coffee Machine
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