The debate will cover flavor, blend and temperature. However, unanimity will be achieved in rejecting the “burnt coffee” syndrome. There is nothing worse than getting a cup of coffee, and I always refer to filter coffee, dispensed from a coffee pot that has that distinctive “burnt” taste.
This is totally unacceptable. There are very many ways in which one can prevent this from happening. Coffee shops that are having a slow day are particularly guilty of serving burnt coffee, or at least coffee that tastes as if it has been sitting on a hot plate for days.
Have these people never heard of a vacuum coffee pot? Do they not know how to use a coffee maker?
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
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The vacuum coffee pot is a simple devise that will keep the coffee warm, or hot, with out it getting that burnt taste. It will not keep the coffee warm “forever”; by the same token the filter coffee sitting in the pot of a Princess coffee maker will not stay fresh forever either (some brewers, like the vacuum coffee maker do not even have warmer plates, which means coffee starts to get cold immediately!).
The use of these coffee vacuum pots is a simple answer to so many problems. It will also make the transport of hot filter coffee so much easier.
Decanted into a vacuum pot, the coffee keeps its temperature for a reasonable time and can be enjoyed in a variety of places that are far away from coffee shops and personal coffee machines.
The warmth is held by the vacuum pot and the coffee will stay enjoyable for some time. Now one can take decent coffee to the office, if the office does not have a decent coffee machine, and enjoy the coffee there.
Better still, can you imaging opening the vacuum pot in, e.g. a railway carriage and the aroma of the coffee fills the compartment instantly. Whilst you sit there and enjoy your coffee, all the others present are envious and wondering where they can obtain fresh filter coffee from!
The coffee pot comes in a variety of sizes and capacities. Form the ubiquitous “coffee flask” that might hold up to one liter to the larger pots that can hold anything up to three or four liters. Some of the vacuum pots have a “pump” mechanism built into the cap which makes dispensing the coffee much easier.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Sep 27, 24 03:09 AM
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
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