Single cup coffee or single serve coffee has been around for slightly more than a decade. So, naturally the variety are numerous and caters to almost any coffee taste profile.
Learn about the above methods and more in our free Coffee Workshop in Singapore
Starting with the coffee pods that promised fresh coffee at the press of the button, the single serve progresses to awe its users with more variety and blend that can excite even the most fussy taste profile.
To bring it one step further, recently you have the K-cup and T-disc single serve solutions. This are really the solution to go for, if you are into specialty coffee, i.e. Starbucks, Timothy Horton's etc.
To find a single cup coffee, you would have to first assess your profile. And generally, there are 3 types of coffee drinkers: the gourmet, the specialty and the drinker.
This group of drinkers go for the overall experience of coffee. They want to replicate the experience that they have in their local coffee shop. And of course, they love to impress with the superb coffee that their coffee makers brew.
The single cup coffee solutions that best suit them are the T-disc. using a Tassimo machine to read the code on T-disc then the machine would brew the coffee according to the "instruction". This single serve solution is as close to cafe standard as you can get.
Imagine a cappuccino that comes complete with froth, and that is how good T-disc single cup can replicate the coffee house experience.
They are the folks that loves gourmet coffee and hope that they can be drinking gourmet quality coffee at the comfort of their own house.
The single serve solution for them would be the K-cups and uses Keurig coffee maker. The brands for K-cups includes Timothy's, twinning, Green Mountain etc.
So, if branded beverage is what you look for, then K-cups offers the solution.
They loves coffee and loves to try new blend and new taste. While drinking the same coffee does not bored them, they look forward to new blend.
And coffee pods offers the best solution with machines that can take different variety of pods. It used to be closed system just 1-2 years ago, but with new competition from k-cups and T-disc, it brought about this change. This single cup coffee solution is for people that look forward to changing their coffee from time to time...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook