This is big business and it is very a rapid expansion considering that the first single cup coffee maker did not exist until the eighties with the launch of the Nespresso. But, everyone knows that the drawback of this one cup coffee maker is the closed system.
That means, if you would to purchase keurig coffeemaker, you would be stuck with keurig coffee. It remains true till this day, but like all electronics, you would always have a group of folks that like to "hack" the system, and I am glad to say that the underground method is slowly gaining recognition.
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This underground method allows one to use any types of coffee regardless of the brand of single serve coffee maker they purchased. In fact, this method is even embraced by some companies to survive the intense competition of the coffee makers market.
To give you a better idea, usually when you buy a single serve coffee brewers say Senseo, you would only be able to use Douwe Egberts coffee which are marketed under Sara Lee umbrella. But, now with devices such as the coffee ducks, you would be able to use Kona, Blue Mountain and any coffee that you choose.
The most well known of these devices is the Perfect pod maker. It allows you to make a coffee pod from any coffee grounds on any single cup coffee makers from Senseo to Simple Human, the perfect pod maker can customized a pods for this purpose.
While this is being sold in places like amazon, unless you are a coffee geek, you would not know about this, so this is what I meant by the single cup coffee maker secret. This secret opens the door to the variety that everyone loves to have and at the same time enjoying the single serve brewer easy operation.
Although, this secret applies to almost all the single serve genre, there are 3 brands that do not fall under this category. They are Nespresso, Tassimo and keurig single serve.
**At the time of writing, there are some offerings on refills for keurig b40 online, so I suspect if this gather momentum, it should be a refill for all k cups. Yes, it meant that you would be able to use for your keurig b60, keurig b70 and even keurig b140.
These are the 3 companies that has their own patented coffee pods, which are known as K-cups for Keurig, T-disc for Tassimo and capsules for Nespresso. The specialized nature for this coffee pods meant it is not easy to create one that can be used on these machines.
Take Tassimo as an example, each of its T-disc comes with code that would "teach" the machine how to brew the beverage, and this specialized nature of the T-disc make it not commercially viable to make it on your own.
So, for these 3 companies, it remains a closed system. If you would to purchase their single cup coffee maker, you would have to use the types of beverages that they provide. For Keurig and Tassimo, their range of beverages is very wide, so you can still enjoy many different types of beverages.
For Nespresso, you have to really enjoy coffee, because their offerings are all related to coffee, but of course, what they do not have in the width of products, they make it up with the depth of their coffee types.
There you have it, if you are looking for variety with a single serve coffee maker, get any brands except the 3 highlighted and an accompanying device like the perfect pod maker, and you can drink any coffee at the push of a button!
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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