Senseo coffee maker has entered and captured a huge following in 2 biggest economies in the world. This is of course after it has conquered the biggest market in the world -United States!
**This single cup coffee maker secret might have something to do with its popularity
Currently, it is being marketed in 2 hottest market, Japan and China. Japan has all along loves coffee, programming numerous varieties of coffee flavors to be dispensed from their vending machines.
But, China comes as surprise as it is associated with a tea drinking culture and is hard to imagine that the Chinese has taken to drinking coffee, and single serve coffee at that!
Market watcher called this a technological leap, for example, people in Africa would not know about fixed line telephone, they are introduced immediately to mobile phone.
Similarly, for the folks in China, the reason why they like Senseo is so not much because of the migration to a easier R&G coffee, but simply because Senseo gives them great coffee!
If you are here, you love to drink coffee. So, what would you say if you can get free coffee in the place where you spend most of the time? Or, would you be interested in getting free coffee and save enough to send you for a short holiday?
Show me how to get this free coffee...
How many grams of coffee for V60?
How to brew coffee using coffee sock?
How to use French Press as a coffee maker?
Learn about these methods and more (such as coffee cupping) in our free coffee classes.
A collection of the various Drip Coffee Methods
Sara Lee did not launched too many flavors in China, only 3 flavors, Mocha Strong, classic and Delicate and the Chinese is loving it. However, other than flavors and good coffee, much of its high take up rate has to do with the ease of use.
Can you imagine trying to convince a tea drinker to switch to drinking coffee and then he/she have to grapple with the grinding, dosing, tamping to get a good cuppa? Not likely that they would switch right?
However, with the senseo patented technology, it is easy to use, and I guess it helps that this senseo coffee maker looks pretty cool and be placed in any kitchen setting. These together with the tuned pressure and the special spray head that produce an optimal balanced coffee filtering, to ensure the best cuppa for their enjoyment are key drivers for their to switch to coffee!
How easy it is to use the senseo coffee maker? Click to learn how "difficult" it is to use other coffee makers... There are only 6 steps (and I am already stretching it). First, you fill the senseo reservoir with water, then press the on button.
After that, open the lip by moving the lever upwards, choose the coffee pods, placed it inside the pod holder. Close the lid and lock the lever. When the on/off button is not blinking, the coffee is ready.
Placed a cup under the spout of the senseo coffee maker, press the button (1 cup or 2 cup), and the last step is of course to enjoy a fresh moccona coffee!
The ease of use with the superb coffee from senseo, I believe is going to be the key drivers for the growth of senseo in Asia market. Oh, and it is so much cheaper than the current "market leader" Nespresso...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
Learn more about this Selling Food Online workshop.
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
May 12, 23 12:11 AM
May 09, 23 01:55 AM
May 02, 23 04:43 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
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Key in code before check out: WCMFIRST10OFF
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SkillsFuture Series: F&B Market outlook