Why People Buy Nespresso Espresso Machine?

When you heard of espresso machines, you might probably think of Nespresso espresso machine.

This machine is one of the best espresso machine ever exists. There are lots of reasons and things why Nespresso products are very popular and are well-known.

**Note: Technically, nespresso is not a full fledged espresso machine

In the year 1970s Nestle expected the growth of coffee makers in the market so they were inspired by the late inventor Luiggi Bezzera’s unique concept to invent a unique and high standard coffee machine.

Nestle have done a thorough research on what are the secrets of a perfect espresso. Years of research had passed and they came up to develop the machine and the coffee capsules.

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In year 1986, the Nespresso system had been developed. The company joint venture with Swiss manufacturer, Turmix and they have launched the system.

People like to buy Nespresso espresso machine due to the fact that it has so many simple features which make a good tasting cup of coffee or espresso.

The benefits it offers to the users help them to save time, money and effort.

The Nespresso system is technically an advanced espresso machine that uses pre-measured coffee capsules. The capsule protects the coffee grounds from the damaging effects of air, light, and moisture.

It preserves the most volatile aroma of the coffee grounds. The capsule is covered with protective film inside to avoid contact of metal and coffee.

With this, every espresso will have a perfect body with smooth crema.

One good feature of Nespresso espresso machine is its thermoblock. This thermoblock regulates the temperature of the water.

It guarantees that the temperature of the water is ideal (83-88 degree centigrade). With this temperature, you can assure that the coffee has a good taste and has a perfect crema formation.

It also has an extraordinary steam nozzle. This nozzle was capable of frothing the milk of your coffee. This machine is good for the people who want to drink their coffee with milk.

This machine is extremely easy to use and easy to clean. Thanks to the coffee capsules because you don’t have to grind and measure coffee grounds i.e. like rancilio espresso machine!!

You don’t have to pour away the used coffee grounds after brewing. All you have to do is get the capsule and then throw it away on the trash after.

Another good thing about Nespresso coffee machines like Nespresso espresso machine is that they are stylish and that they are considered high technology and user-friendly.

If you are a coffee or espresso lover, then having Nespresso espresso machine at home is definitely ideal. This machine can offer you a cup of espresso with full, rich aroma and flavor.

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

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