This is a suite of marketing your cafe needs, and we make it easy for you to have it -Free.
What you are going to see below would all be Free without charges.
Member of OCM food and Beverages network
Being members of OCM food and beverages network, we would provide the basic marketing your cafe needs and you do not even need to spend a single cents!
Every member would get:
Free Design of Voucher
One promotion voucher designed and loaded onto their dedicated page on oncoffeemakers.com.
This voucher would be generated on QR code, so consumers can scan and exchange the voucher immediately in the store.
How much you saved: S$500-800, market rate for designing of 1 voucher and loading it online
Free Syndication to 100 000 connections
All OCM f&B network members would have a dedicated oncoffeemakers.com page. Every update would be syndicated to more than 100 000 connections.
How much you saved: S$200-400, depending on the medium you use to syndicate your promotion and messages
Free QR stickers as your POS
The page with your promotion/voucher would be generated into QR code, designed into a sticker and delivered to your outlet.
The stickers sizes comes in two forms, an A5 for your shop front, check out counter, and smaller size for your menu, tentcards and even namecards.
Effectively, all your materials are converted into marketing materials!
How much you saved: S$300-1000, depending on the mechanic behind the QR code and any inclusion of analytics
Where did coffee sock method first started?
What are the V60 coffee brewing tools?
Learn about these brewing methods and more in our free coffee brewing course.
Selected cafe would be included in our upcoming Unique Cafe Series
All OCM F&B network members are given priority status when evaluating for consideration to be featured in the coming Unique Cafe Series.
Volume one currently sold in the largest bookstore in the world -amazon
Upcoming issue has a 50 000 circulation including Airports and all Singapore Tourism Board information counters and all major bookstores.
How much you saved: S$2000-3000, this is the amount extrapolated backwards based on a single day advertisement on local newspaper
Learn about Unique Cafe series book
Check with us how to be eligible for this marketing your cafe needs (write in to us to request for the password)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Key in code before check out: WCMFIRST10OFF
Free Coffee Workshop Singapore
Enjoy Free Coffee in Singapore!
Choosing: Office Coffee Machine
Free: Augmented Reality in Singapore
Learn more about ESPRO UltraLight in Singapore
The best filter Coffee Machine in Singapore
SkillsFuture Series: F&B Market outlook